What is the color of your website?

Posted on July 14th, 2009 by admin  |  No Comments »

Psychology behind the colors that can make or break your website’s success.

Did you know that the values associated with colors can have a significant impact on your website’s success? And did you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on their project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it is obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background page and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.

The reason is just fear. People are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article but if you would like to know more you can always visit our site at websitedevelopmenttech.com and get more information about color psychology.

What color should you use when designing your website?

Before answering this question you should do some research about your target audiences and find out about their character, behavior, mood, emotion … etc. I’m not asking you to go and find each individual and interview them to find out their feelings and emotions. All you need to do is find the answer of these two questions:

1. What is the market segmentation that you are targeting?
a. Age

b. Gender

c. Culture

d. Geographic location

2. Why are they coming to your website?

Let’s take a closer look at these two questions.

A. Market Segmentation:

a. Age: What is the most appropriate color for the age group that your website is targeting.

b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.

c. Culture: Colors mean different things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is associated with mourning and grief.

d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more passionate toward bright colors from yellow to orange vs. people that are living in the mountains.

B. Why are they coming to your website?

a. That is a very important question which determines the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys… etc.

As a designer, once you know your target markets then you can decide what color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.

Remember, no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you can change your mistakes and learn from it.

Best Regards,

Shawn Davari
Author Bio
Shawn Davari offers expert advice on internet marketing, website design, and search engine optimization. You can subscribe to 6 weeks FREE optimization workshop by visiting his website at California Web Designer where you will find a great deal of free information on Internet Marketing, SEO, and website design.

Website Design – Good Website Content

Posted on June 29th, 2009 by admin  |  No Comments »

Reading a website is not similar to reading a book or a newspaper, therefore before you start spilling money on campaigns be sure your site is built in accordance with internet writing standards. Let’s talk about few simple rules you don’t want to break when building a website.

Make a clear statement.If the visitor does not understands what is your website about, most chances he won’t be there for a long time. The main issue of creating a good content is to be sharp and clear about your goal.

Don’t waste your visitor’s time. Time is money. Most people decide whether they are interested in what the website has to offer in just two seconds. Therefore make sure your landing page provides the most crucial and appealing information about your business.
Number one time waster is a heavy loading page with lots of flash animations and pictures. Make sure your web pages are not too heavy otherwise you might lose your visitors before they entered your website.
Most of the visitors need to find what they are looking for fast; otherwise they look for it elsewhere. As a webmaster you must make sure your data is well categorizes and divided to relevant pages, categories, headlines and sub-titles. A visitor must be able to navigate your website easily and successfully.
Avoid too much “Special affects”. By this I mean don’t include too much flash movies and avoid using music if you don’t have to. As we mentioned earlier, Flash has a large loading time which damages viewer experience, besides too much flash may be annoying and search engines can’t read it.

Music is a great thing, but somehow music and websites do not fit too well. If you want to put some background tune anyway, make sure a user can silence it quickly and easily. Or in contrary , let the user click “Play” and begin the music when he decides.

Pop-ups and new pages. If you have links in your site, I strongly advise you not to use the pop-up option and not to open these links in new window. Seemingly pop-ups and new windows are a very good idea if we don’t want the visitor to navigate from our website but many years of experience shows that users prefer to click “Back” buttons. As to pop-ups, most of browsers tend to block them, and you don’t want to waste your viewer time on enabling pop-ups.

Use standard fonts which are supported by all browsers, like Arial and Times New Roman. You don’t want your viewers to get gibberish and go away from your website. Don’t use very small or very large fonts. You don’t want your pages to smear for miles and you don’t want to scare away people with poor vision

Gally is a website developer and marketing manager at Site123.com – the leading Content Managment System and Web Development Company

Free Flash Gallery Scripts for Your Photo Album Review

Posted on June 26th, 2009 by admin  |  No Comments »

1. Veppa Free Flash Photo Album

Features

  • It is FREE
  • Dynamic Picture loading
  • Easy to install and easy to change content
  • Show pictures automatically with slideshow
  • Integrate to any web site
  • No server side scripting or database requirement
  • Adds great look and functionality to your web site
  • Specify other configuration file like asp or php.
  • Showing selected image on thumb and showing selected page of thumbs.
  • Ability to show up to 1200 images. [added on 16.07.2006]

Download

2. Agile Gallery – Flash Photo Gallery

Features

The Flash version of AgileGallery is a free Flash photo gallery that rips through the XML output from Picasa (a free download from google) and generates the paging and thumbnails and displays the full sized photos along with any description entered in Picasa. It also includes a slideshow feature.

Download

3. EntheosWeb Free Flash & XML Photo Album with Categories

Features

  1. Add unlimited number of categories
  2. Add unlimited number of images
  3. Next and Previous buttons to navigate – The next and previous buttons get disabled when you reach the last or first image.
  4. Images are loaded externally from a photos folder
  5. Nice fade-in and fade-out photo transition effect
  6. Add categories, photos and captions easily in an XML file which can be easily edited in Notepad

Download

4. Zen Flash Gallery

Features

– Flash component (cs3) and swf-xml versions available
– Elegant author’s design
– Smart usability
– Multiple image folders
– Gallery parameters configuration via XML
– Image captions
– Slideshow mode
– Sound effects
– Gallery code is optimized for high productivity

Download

Secrets Behind Designing Fast Loading Website

Posted on June 25th, 2009 by admin  |  4 Comments »

There are lots of useful tips to follow in order to design an effective and high-quality website. But among those recommendations, one that is given high significance and proper attention is to achieve fast loading website. This should be given high importance because most visitors are time savvy and they really don’t want to waste their time waiting for the slow loading of the site. Since every second counts, the loading of a particular page should not take long. If the designer does not manage to do this, there’s a possibility that the site’s visitor will just look for other sites that will provide them the same resources but with better and faster loading time. Just check out our secrets that will be helpful to create a well-designed and fast loading website for you to keep your visitor stay longer on your site.

1. Lessen the Use of Images

The best key to achieve a fast loading website is to design it with minimum images. Using graphics is essential in Web Design that really enhances the overall appearance of the page. They also gives life to the site making it more attractive and colorful. However too much use of images can slow down its loading time. To prevent this to happen, include only necessary images to make the page simple, neat and professional-looking. Just bear in mind that making the site simple is truly effective to bring out what’s best on your site.

2. Avoid Using Bulky Images

As mentioned earlier, using images may affect the loading time of a page. So if the website really needs to include many pictures, you must avoid using bulky and large images to make its loading faster. Make sure that you reduce the size of an image into smaller one for about 10kb (maximum) for you to manage your load speed. On the other hand, if you want to show a large photo for the sake of your visitors, just place a small image or thumbnail on your page that has a link to a larger one. In that case, the visitors can have an option whether they are willing to wait to view for a larger image to load.

3. Use Tables in Creating Simple Icons

Instead of using images as icons on your site, just use tables in creating menus. Making tables creatively does not only give your site some great-looking designs but also help you to achieve a faster loading time.

4. Minimize the Use of Flash

Flash animations do catch the attention of most visitors. However, if you do not manage to use them properly, they can give bad impressions on your site such as bogging down visitor’s system resources and slowing down the loading of the page. To avoid these bad effects, as much as possible avoid using flash animations because it keeps your visitor waiting for a longer time, however if it’s really needed, try out to minimize them.

5. Use CSS Styles

Since CSS Style is just a simple HTML code, it loads very fast. So to make a well-designed website that can load faster, use css styles effectively and creatively. This will catch the attentions of most visitors because of designing its text with some cool effects.

6. Minimize the Use of Animated Gifs

Just like images, animated gifs can also slow down the loading of a page. So if it’s not really important to include that, just avoid using that effect. It’s because it can also be irritating for some visitors to see animated gifs. But if this will help in enhancing the design of the site, just be sure to minimize them.

7. Keep Monitoring the Loading of the page

After you have successfully designed your site, always keep monitoring of your loading page. Having a regular check up for the loading time of your site, will also help to better improve it, in order for you to keep your visitor stay long on and make them come back again for more updates on your site.

About the Author
This article is written by Cecille Gamas, who works as an article contributor in Wicked Innovations, a web site design company that offers professional web site design services. Just check out their website and see why it stands out in Web Design and Development.

Web Hosting – What You Need to Know

Posted on June 13th, 2009 by admin  |  No Comments »

Web hosting is a service that lets an individual or organization makes their website accessible in the World Wide Web. This service is made available by companies called web hosting providers. The web host has a server—where your website is run, which is connected to the internet, this way; anyone who has internet access can be connected to your website.

There are mainly two types of web hosting, free and paid hosting service. Under paid hosting service, there are several types, which will be discussed later on in the article.

Free web hosting enables the user to modify the content of his website by uploading the simplest kind of features in which capabilities are only limited to a certain degree. The web hosting provider makes money by advertisements displayed on the website. This type of web hosting doesn’t appear too professional since the site is under a sub domain or a directory, meaning, the website name is followed or preceded by the web hosting provider. This type of web hosting is advantageous for people who are newbie’s in the Internet and needing just a small site to get started especially with the upload tools that are very easy to use.

Paid web hosting, on the other hand, provides more space and more features but you will be required to pay the web hosting provider fees to maintain your website. An advantage for this type is that the ads that appear on your website are those that you prefer and the revenue from it goes to you. You also get to have your own domain name.

The different types of paid web hosting are the following:

• Shared web hosting – wherein you share the same server and all other resources like software with other people. You only manage the design and content of your site.

• Virtual Private Servers – here the idea is that a server is divided into small servers to enable the user to have their own. This is a cheaper alternative to dedicated servers and more expensive than shared web hosting.

• Dedicated Server – this is not too popular for the common companies as it entails a lot of money. The owner gets full control over it. This is ideal for high-traffic websites.

• Colocation web hosting – the individual purchases a server and passes it to the web hosting company for them to provide space, connection, and power. You must have your own administrator to check on your server.

Other web hosting companies provide specific hosting and these would include blog hosting, video hosting, image hosting, and file hosting among others.

When choosing a web hosting provider, consider the following:

• Your needs – what type of hosting do you need, how much memory, bandwidth, etc.

• How reliable is the web hosting company? Can they guarantee that your website is always up and running?

• Development – in the future, can this company still provide for what you need? Do they have the latest technology?

• Dependability – should there be any problems with your website and/or server.

About the Author

John Mahoney is a freelance author who writes about various technology related subjects including website hosting. For more information about John visit his website: www.techstore.ie

How to Choose a Website Designer

Posted on May 31st, 2009 by admin  |  1 Comment »

A good quality website designer is going to help you go a long way in having a great looking site that is professional and high quality. A great professional web design site will speak volumes about your company and brand image. Here are some tips to help you select the perfect web designer of choice!

Check out the freelance sites

Nowadays many companies have realized the benefits of outsourcing their custom web design work. Today there are plenty of freelancing sites that advertise quality works of such graphic designer companies and individuals. The good thing about this is that you get to have your website designed on a budget and yet with a high quality finish! You could even manage to get a complete website designed replete with flash animations for as little as 30 or 50 dollars!

Get sample works

Before choosing any website designer for your website designing needs, be sure to collect previous work samples from all of these designers. It will help you gauge the quality of their work and also see if they can really implement a custom web design for your site. Maybe you could even have a small test for them to check their ability, before you actually select them.

Assess the reputation

It is extremely important that you go for a graphic designer that has a good track record and reputation online. Otherwise you not only risk taking on a designer with poor quality of work but you never know how professional they are! Any professional web design company that has a good credibility will adhere to deadlines, submit high quality work and will ensure proper communication methods always.

Search engine friendliness

One of the traits of a good quality custom web design company is that it will usually have a thorough understanding of search engines and how design can affect them. For example having a home page with lot of flash animations may not be a good idea as search engines do not recognize Flash. These are some of the suggestions that the design company may provide you, thereby resulting in a professional web design finish.

Navigability

Another important requisite of any good website designer is that they will ensure your site has easy navigation. That means users should ideally be able to search for information easily without much hassle. Also, the information and content represented on the website should never be overpowered by the design. For example, too much of flash animations, blinking text as well as other design elements can take away from the central purpose of the page. These are some of the suggestions that a good quality graphic designer will suggest to you.

Source: Free Articles

About the Author

Author is an innovative website design expert at a leading Web Design Company India http://www.india-designers.net/ and http://www.tisindia.com/ providing website design & development services at affordable prices. Visit our portfolio http://www.india-designers.net/portfolio.php