How to Market Your Unsold Books on the Internet: It's Easy Judy
Cullins c. 2003
Your book expresses your wondrous information, your creativity,
your genius. It's your dream come true. Or is it? You have
already tried a few venues--maybe an expo, book signings, press
releases, book reviews, distributors, wholesalers, speaking and
Now, there is a new way to market those unsold books. Use the
Internet. And you don't even have to have your own Web site or
Get ready to create a continuous, passive income. Be ready for
those checks and charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports,
booklets, training manuals, workbooks, poetry, short stories,
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won't take long.
Make this eBook around 10-25 pages. You can take the information
right from your print book. Just copy and paste information on
one topic, perhaps one chapter. Reduce the number of stories to
keep it short. Then add a new introduction and conclusion.
People on the Net want straight-to-the point information.
Put your eBook into Word and Portable Document Format.Use your
Word file to update and edit and use your PDF file to send your
book by email.
Who will Buy?
You can sell your short eBook for 6.95-$14.95, depending on how
much your audience wants it and how well you write your sales
copy. You can also give this book away to stimulate your
audience to want the whole story--the print book.
Online audiences read all kinds of books. Many will want the
shorter electronic version and be perfectly willing to print it.
Others only want a book they can hold and enjoy on their
nightstand a long time.They will buy the longer version.
To publicize your books start writing short articles, anywhere
from 400-1200 words on your book's topics. When you submit to
Online ePublishers, Web masters and ezine owners, each article
will be seen by thousands, even hundreds of thousands of Online
readers. They are hungry for information. That's why they go to
To the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e
and Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do you bring potential buyers? For
example, "Helps professionals make money on their books through
the Internet." Offer a free report or a free ezine to seal the
deal. Not only do more people want to know more about your book,
you will have their email address to send further promotions to.
Divide and conquer. Use your one book as a spring board for many
others and catapult your sales.
About the author:
Judy Cullins: 20-year author, publisher, book coach Helps
entrepreneurs manifest their book and web dreams eBk: Ten
Non-techie Ways to Market Your Book Online
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