There's Yin, and there's Yang. There's a man, and there's a
woman.
You can't live without one or another. And let's face it. We're
not the same!
So when you're writing your ads or sales letters, you should
keep in mind that, "Men are from Mars and Women are from Venus".
I know....I know! Although men don't enjoy that book as much as
women do, the nature of gender differences is unarguable. We
were not born the same....that's all.
There's always a psychological barricade based on our gender
differences. You can't write to men, thinking they're from
Venus. Likewise, you can't write to women, thinking they're from
Mars. You can't let them collide!
Always remind yourself what it is that keeps them glued to your
page! Then make a list....
** For men, the top things on their minds are sports, cars,
high-tech toys, computer games, politics and finance.
** As for women, the top things on their minds are fashion,
beauty, diet, celebrities, horoscope and jewelry.
Now, what you can do is do a little research. Go buy a few
magazines that are not in your area of expertise. Or if you
like, you can just ask your boyfriends, girlfriends, husbands,
wives or even your kids about the latest trends. I guarantee
you'll get a lot of eye-opening, cutting-edge ideas.
Notice the words, adjectives or technical terms they use. Don't
forget to remember the names of important persons in that
particular field. Get a glimpse of what's HOT and who's COOL!
This way when you write, your prospects will feel that you're NO
ALIEN. They'll feel that you're part of the GANG!
Suppose you're targeting male prospects, mention something
eye-catching like:
Nascar, Formula One, Ferrari, DowJones, Nasdaq, Bill Gates,
Tiger Woods, Michael Schumacher, Sammy Sosa, Michael Jordan,
....
This will not only reduce their "Defense Mechanism", but will
also trigger their buying interests.
Now suppose you're targeting female audience, bring up instant
magnetic charms like:
Prada, Chanel, Hermes, Ungaro, Jennifer Lopez, Brad Pitt,
Enrique Iglesias, Slim Fast, beauty secrets, diamond, star
style, princess, the future,....
This will keep them curious and eager to finish reading your
sales copies.
**HERE'S HOW TO PUT IT TO WORK!
If you're writing a classified ad, you could write the same
content, with a slight difference. This way, you'll have 2
slightly different ads to target men and women -- SEPERATELY!
For example, here is an ad targeting male audience ....
"Unveil the Formula One Secret You Can Instantly Copy to
Turbocharge Your Site and Easily Turn It into a Hole-in-One
Business that Earns You Homerun Profits -- 100% Faster than
Tiger Woods' Swing...Guaranteed!"
With a slight change to it, you'll have an ad targeting female
audience...
"Uncover the Time-tested Secret You Can Instantly Copy to Make
Over Your Site and Easily Turn It into a Hot-selling Business
that Earns You Magic Profits -- You Can Buy Yourself 2 Prada
Bags a Day....100% Guaranteed!"
You'll see that in the ad for men, I use the word "turbocharge"
to associate with auto racing. And because men like SPEED.
And in the ad for women, I use the word "time-tested" to
associate with beauty. And because women like SECURITY.
See how easy it is you can create 2 "TARGETED" classified ads in
just a minute? You surely can create more targeted ads like
these -- in NO time at all.
P.S. Don't forget whom you're writing to! A Mars or a Venus?
About the author:
The author, Jaruda Boonsuwan, is offering one-of-its-kind
e-course -- at NO charge. She reveals NUMBER ONE
deadly-effective secrets to creating killer sales copies at
http://www.groundbreakcopywriting.com
