If you've written numerous articles, you can use them to further
promote yourself and your business, e-zine or web site.
You can re-use your old articles by transforming them into
another form of promotional tool.
And one way to re-use them is by turning them into an e-mail
workshop. By doing so, you'll be able to offer a new product
that will help you establish your credibility as a business
owner, e-zine publisher or web site owner.
Even though you'll make use of old articles, you won't be
offering a re-hash.
Why? Because once you transform your old articles and gather
them together to form an e-mail workshop, you add a more focused
learning dimension to them. For this, you're able to create a
new and effective marketing tool.
So how do you do it? In a nutshell:
1. Gather all your articles and find a common theme among them.
If you've written a number of articles aimed for beginning
online business owners, these articles can make up one e-mail
workshop. Your e-mail workshop can be a short one (2-4 articles)
or a long one (5 or more).
2. When you've identified a common theme, arrange your articles
in a way that provides some sort of logic or flow to them.
3. Assign one article as one e-mail module. If you're using 4
articles, your e-mail workshop would consist of 4 modules.
4. Take a good look at each article. Does it look like you can
weave the activities within 'lessons' or will it require you to
separate the 'lessons' from the 'assignments' -- information
first (your re-written article) and then hands-on activities or
5. Do your articles use the 'you' voice? If not, re-write as if
you're telling your friend a story. Do your articles sound
formal? Even though you're 'teaching' something, strive to keep
it lighthearted. Be engaging and friendly, but never be too
flippant or condescending.
6. Include additional resources at the end of each module. These
resources could be online references and researches, and even
more intensive lessons.
8. Insert your promotional texts in the beginning, middle or end
of each module. However, don't overdo this. People who will
request your e-mail workshop are going to see through you once
they find out that your promotional texts far outweigh the
lessons and valuable instructions in your e-mail workshop. Put
value over the content of your e-mail workshop first and your
workshop takers will trust you and believe in your expertise.
9. Put your e-mail workshop on autoresponder and set the time
each module will be sent. You can use free or fee-based
Before you announce your e-mail workshop, test and re-test it
first. When you're certain everything is fine, go ahead and
Next: 7 Ways You Can Profit from a Free E-mail Workshop!
About the author:
In "How to Create and Profit from Your Own E-mail Workshops in 3
Days or Less!", Shery includes e-mail workshop outlines and
modules she has created to sell copies of her e-books, and
promote her fee-based e-mail workshops. You *can* copy them so
you'll have your own e-mail workshop up and running in 3 days or