If you Sell a Product, Use Online Marketing, Part 1 Judy Cullins
©2003 All Rights Reserved.
When you offer your products via an email campaign to get people
to visit your Web site, you reap many rewards--you create more
profit, spend a lot less time promoting and marketing, and get
to be known as the leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at the top of your goal
list. You don't need a lot of Web pages. You need a home page
with benefit-driven links to your product sales letter. From
your sales letter, you need a link to a secure place to order
such as ClickBank.com or PayPal.com. That's only three sections
of possibly 10 pages. Most Web people would charge about $600
for this service. (Be sure to write your home page and sales
pages first before you contact a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and
associates. Answer these questions:
-Why is my product or service the right choice? -Why am I the
preferred expert over my competition? -What is unique about my
product or service?
Think what you can offer that's different and better than your
competiton.If you said, "I'm the one who can help you make your
book dream a reality--faster, cheaper, and easier." that would
set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you
write a single chapter with the essential "Seven Hot-Selling
-Write each chapter fast, more focused, clear, compelling, and
with less edits with the "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your free
articles and tips, they will become aware of the products you
offer, because at the end of each article will be a link
straight to your products sales message and order page.
They may not buy the first time, the second or even third time,
but if you keep your site updated with new information every few
weeks and mark your site that you have done so, your visitors
will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
Email promotion is by far the easiest and most successful of all
promotion. When you entice your different email groups with a
testimonial or a free bonus report, they will gladly leave their
email address. Then, you will be able to continue to stay in
touch with them, month after month, year after year. Allow them
to download by autoresponder a free article related to your
5. Reach new targeted customers worldwide.
Once you get your Web site up, you must learn and apply the many
non-techie ways to get people to visit you. After collecting
email addresses from the people you meet online or opffline,
send periodic messages to them, including free articles.
You will attract thousands, even hundreds of thousands of your
targeted audience from all over the world. Your ezine or
teleclasses can connect with people outside your area because
your subscribers or participants think so much of you that they
forward the good news to their friends and associates.
Because your Web site attracts only targeted buyers this
translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through
networking groups or other business ventures. A Web site makes
you even more respected. Business people expect you to have a
Web site because 1) your Web site represents you, your service
and products. 2) they love the convenience and speed of Online
information and ordering.
In addition to your Web site, increase your sales channels to
include office promotion such as post cards, talks, teleclasses,
or radio interviews. Offer a free 800 telephone number for
orders. For your site, include a "How to Contact Us" section.
Put it at the top of your ezine.One disappointed reader of my
ezine wanted my local telephone number listed beside my free 800
one. Include contact information in your signature file at the
bottom of all emails you send out. Include it in your order
pages your sales letters connect to. Always make it easy for
people to connect, and eventually buy.
If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch
with your potential buyers. People Online are hungry for your
information and product.Take the easy promotion road and use
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entreprenurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622