If you Sell a Product, Use Online Marketing, Part 2 Judy
Cullins ©2003 All Rights Reserved.
When you offer your products via an email campaign to get
people to visit your Web site, or sell direct through email, you
reap many rewards--you create more profit, spend a lot less time
promoting and marketing, and get to be known as the leader in
1. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus
reports. I receive their email address. I keep these in a file
and follow up every few months with an email "thank you" gifting
them with a free special report or free email answer to one
question. Customers love a freebie, and they will connect my
name with any future purchase they need to make.
For coaching services, I send out a note periodically that
includes all the extras I offer.My clients give me the
testimonials that remind me of those extras, making it easy to
2. Reduce support costs.
Your Online home office costs a fraction of what a brick and
mortar store front would.Think of the rent, the gas you save!
Online services cost just a little:Web hosting, Web maintenance,
and an email server are a few. Since Online marketing is far
easier, you'll need only a part time computer or virtual
assistant. Reduced costs = less business expenses. And, you will
spend less time and money to reap bigger profits because your
target market is all Online business people.
3. Reduce your time in the office.
It's far easier and faster to use email than phones or faxes.
You don't have to have expensive and time-costing lunches with
associates, because you can email at your convenience. And, it's
all in writing. My promotion time is now only 6-9 hours a week
after one year of foundation set up.
4. Reduce the cost of doing business.
In your home-based virtual office, you will have much less
overhead. When you self-publish eBooks or other information
products you won't have to spend time or money on postage,
packaging, or mailing. You don't spend money on printing
yielding much more profit as well as reduced expenses.
When you apply Online promotion such as submitting free articles
to ePublishers who are crying for them, you spend around an hour
or so on each article that can be recycled many times. The
actual time of sending it out is a few minutes.
Even if you need to mail your product, you still will have to
spend less time and money.
Using email to offer and sell your products reduces your
dependence on other sales channels such as the brick and mortar
stores, traveling to give talks, and writing "round file" press
When you market Online, you eliminate the middle man who can
take a hefty percentage of your profit--up to 90%.
My motto is: If someone else who takes a commission can't sell
at least 10 times as many products as I can, I don't need them."
5. Reduce your marketing time because email communication is
short, fast, and gets to the point quickly.
You don't have to spend time buying stamps, logos, special
envelopes and stationery. You do need to keep track of every
customer, subscriber and Web visitor. Be alert to collect every
person's email address when you meet and greet. Place each one
in a categorized file, so you can laser target messages to one
audience at a time.
If you sell books on your Web site, you can look like Barnes and
Noble reaching thousands, even tens of thousands each day. Your
visitor will have an easier time to find your product because
you offer only a few on your site.
If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch
with your potential buyers. People Online are hungry for your
information and product.. Put your effort into Online marketing
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entreprenurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622