Business is business. Whether you are marketing online or
offline, the same principles apply. Yes there are differences,
but think about the marketing tactics used offline that you can
apply to your online business.
Here's a quick idea that can instantly generate a profit for
you. Cross promotion.
How many times have you seen offers like this:
Get a FREE tent when you buy a new canoe, today!
Get a FREE movie pass when you have dinner with us!
And of course this works online.
Have you subscribed to an online newsletter (eZine) lately? If
you didn't get a FREE eBook or FREE report with your
subscription, it would be surprising. The Marketing Pack Journal
comes with a FREE eBook showing you how to increase your sales
by 1200%. Simply click on mailto:email@example.com and see
how fast and easy it can be done.
But let's take this concept one step further. Have you thought
about the potential of cross promoting one or more of your
products to one or more of your lists?
Many businesses, on and offline, have multiple lists. A list of
customers for specific products, a list of prospects, a list of
eZine or newsletter subscribers and many others. You can make
instant profits from cross promoting to these lists and it
doesn't cost you an arm and a leg.
For example, I have a members only list for my Massive Passive
Advertising Machine team http://www.bpcpublishing.com/promo.htm
When I bought the PopUp Generator software, which came with
resale rights, I sent a quick mail to my MPAM team and presto, I
sell a few copies of the PopUp Generator
Now the MPAM team members who bought the PopUp Generator are
also included in my customer list. The next item that I purchase
with resale rights will be announced to both of these lists.
It's a never ending chain of guaranteed sales.
It's not a complicated process, and it certainly isn't rocket
science. It just takes a little initiative, a pinch of
creativity and a drop of energy to make it work. Include this
technique in your marketing toolbox and your sales will improve.
Good luck and God Bless.
About the author:
Terry Telford is the author of the popular ebook, Website
Ladder, and the founder of bpc publishing, your resource center
for quality online marketing and traffic tools. Visit