Over the past two years, "link popularity" has definitely become
the new buzz word of the search engine promotion arena.
With virtually all of the major engines now incorporating this
criteria into their ranking algorithms to at least some extent,
many Webmasters have found their once high-ranking sites have
fallen to less than spectacular levels.
Achieving that number one ranking now requires not only the
perfect mix of content and keywords, but also a site that is
deemed "popular" in the eyes of the all knowing search engines.
This brings us to the question -- "What is the best way to
increase my site's link popularity?"
Many systems have sprung up that are geared toward helping
Webmasters increase their site's link popularity. Let's take a
look at some of them.
1) Link Farms
Link Farms sprang up rather quickly. With link farms you
generally agree to upload a number of pages to your site that
link to a random list of other sites. In return, your link is
added to this list of sites and are uploaded to other sites
creating instant link popularity. Sounds good and it worked for
a while, but the search engines soon caught on to this. Now most
search engines either ignore pages that are members of these
link farms, or in some cases (such as Google), they will simply
ban you for being a member of such a system.
2) FFA Pages
FFA Pages or Free For All Link Pages are sites that allow you
to submit your link to them free. All it costs you is a bunch of
junk mail in your inbox. FFA pages have a preset number of links
that can be on the page at any given time. As newer links are
added, the older links are pushed off. Theoretically, these
could definitely help your link popularity. Unfortunately, your
link rarely stays on the list long enough to be of any real
help. Numerous programs have sprung up, both PC and Web-based,
that will submit your site to a large number of FFA pages. The
problem here? So many Webmasters have become a member of these
programs that you would need to submit your site every hour for
it to be of any real benefit to you.
3) Reciprocal links
Reciprocal links are link exchanges between Webmasters. These
are by far the most productive types of links you can get. Not
only will they increase your link popularity, but you will
generally get a good amount of traffic from them as well. There
is one big problem with reciprocal links and that's time. It can
take a GREAT deal of time to hunt down other Webmasters willing
to trade links with you, email them asking for the exchange,
then deal with the actual adding of the links for the Webmasters
who agree. Then you have to keep track of who has your link,
their contact information, etc. The solution... a wonderful
piece of software I ran across about a year ago called Zeus.
Zeus is a software program that was designed to automate the
task of finding reciprocal links for you, leaving you free to
concentrate on your business, customers, and promotion. It's
sole purpose is to crawl the Web and find sites that match your
criteria, and then get them to link to you.
In the beginning, you simply train Zeus as to what type of
sites you are looking for, then you set him loose. He will crawl
from site to site through links scanning sites and deciding if
they meet your criteria. If they do, he adds them to his
database and grabs the contact info.
Once you've acquired a good database of sites, Zeus will build
you a directory of all of the sites that met your approval
separating the directory into themes for easy navigation.
Once he has built your directory for you, he will email all of
the Webmaster's for the sites in your directory letting them
know of their new links and requesting a reciprocal link in
exchange for better placement in your new directory.
In no time, you will begin getting confirmations from
Webmaster's who have added your link to their site. Voíla!
Instant link popularity!
Not only are you on your way to creating stellar link
popularity for your site, but the links pointing to you will be
virtually permanent and from quality sites that are similar in
nature to your own which will bring you qualified traffic!
There is simply no better method I have found for generating
good, quality links to your site with a minimal amount of time
For more information on Zeus, and all of his features visit
About the author:
John Buchanan is the author of the book "The Insider's Guide to
Dominating The Search Engines," and publisher of a FREE monthly
newsletter "The Search Engine Bulletin." Visit him at
http://www.se-secrets.com for more information or to sign up for