You can read magical words all over sites that sell. Even search
engines record and display these special words. Every part of
e-commerce requires the use of these magical words or sales on
the internet would be very few indeed!
When someone goes to your website, it is because they believe
something they are looking for will be found there. They won't
actually find the product or service in most cases, but rather
they find words. Your words better start filling your visitors
needs right off the bat or they will be long gone! When visitors
first arrive, they really don't care about all the the great
things you might want to say about your company. From the minute
they arrive, you need to start capturing their attention with
the first magical words - Benefits! Start telling your visitor
how your product or service is going to save them time, money,
or give them health, happiness or whatever it is that your
product or service will do for them.
You will need to learn to use magical words that grab attention,
words that spell out the benefits and create a desire for your
visitors to click until they buy! When you look at the sites
that sell, you won't find flashy pages with streamming audio and
video. What you will find is well thought out sales material
that generally focuses on an age old sales formula layed out in
this order: (1) attract - Attention (2) generate - Interest (3)
stimulate - desire (4) ask for - Action
If you are not familiar with this copywriting formula, I can
only sugggest that you should make the time to learn about it.
The time, effort and even money spent in learning to write
irresistable material for your ads and webpages wil turn out to
be the goose that lays the golden egg! If you don't have the
time or you think you don't have the ability to learn a little
about this art, hire a professional. It will be money well spent!
The internet has all the resources you need to learn how to
write powerful ad copy. Just run a search for the word
'copywriting' and you will find everything from articles, books
and even professional copywriting services. Even if you only
learn the simple basics of copywriting, you will be many sales
Start by using the magical words that sell from the moment your
visitors arrive. You know how impatient people can be if they
don't find what they are looking for right away - so give it to
them! You can always tell them about how good your company is
after you have them wrapped around your virtual finger. Use
magical words to make your site sell and it will soon be you who
owns the goose that lays those golden internet eggs!
About the author:
Robert Olson is Editor of FreeWebPromote. Subscribe Today and
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