"Mystery Solved! 6 Steps To Getting Your Infoproduct Business
Online"
How do you get your own infoproduct online, collect cash from
orders 24-hours a day 7-days a week while you're not even paying
attention?
Having assisted many people with their online marketing efforts
- and having setup several online marketing sites myself, I know
that at first, it can be a mystery.
How do you create your own website? How do you take payment?
What do you use to capture and build your own list. How do you
signup and track affiliates who can bring in many sales for you?
Here's the information you will not find in any eBook, interview
or course - and best of all, its free.
Step 1. Finding a Webhost
You will need to pay a webhosting company to give you space and
features you'll need to upload your web page(s) so that people
will see it and place orders.
There are thousands of webhosts out there - I've tried many and
my recommendation is this webhost:
http://www.infoproductcreator.com/part hirdsphere
You get up to 500Mb of space (lots for most websites), terrific
features such as cgi, Perl, simple configuration tool and
statistics as well as the ability to setup additional domains
for only $10 each.
Step2. Developing Your Website
Once again - you have many choices of HTML editors - or the
programs you use to actually code your webpage.
Relax! It's not as tough as it seems.
If you don't know ANYTHING about HTML - the you should learn the
basics. Even if you get someone else to build your website, you
should know the basics of HTML so that you can a) get a fair
price for your work, b) communicate what you want to your web
designer and c) make changes to your pages as time goes on.
Here's a great site for learning the basics of HTML at no-charge.
http://www.w3schools.com/html/default.asp OR
http://www.davesite.com/webstation/html/
Here's a few tips for building your product website:
1. Keep it simple, and all on one page. Sometimes called a
minisite - it's been proven again and again that your product
page should be a single page with a headline, subheadings, lots
of benefits, a strong offer and order link.
2. Go easy on the graphics. Numerous tests have shown that a
strong headline and strong copy will outsell fancy graphics
anyday.
3. Your order page should be a well-written, targeted sales
page. As with any profit-producing sales letter - the focus must
be on benefits. Produce your sales letter in MS Word first, then
simply convert it to HTML.
4. Other than your main sales page, you will need pages that
will...
1. Present articles you write online 2. Sell your newsletter or
follow up list 3. A thank you page after your customer places an
order 4. An opt-in page containing a form from your
autoresponder that sells your visitor on signing up to your
newsletter, minicourse or update list. 5. A thank you page for
opt-in list singups. 6. An information and terms page on signing
up affiliates or partners. 6. A tools page where you help your
partners and affiliates make money with pre-written ads,
letters, signature files, and training.
I know - all of this can get overwhelming! Don't be scared off,
just pick off one item at a time and use existing successful
websites out there as examples. You cannot steal content
word-for-word, but you can definitely be influenced by how
others have done it.
Step 3. How Do I take Orders?
Funny thing the internet, it's radically altered the whole
payment processing industry -now you have online payment
processors and merchant accounts that allow you to collect money
- in an automated fashion, from your customers.
So how do these guys charge for their service?
Each one will have a combination of...
1. Up-front signup fee. Fee you will need to pay just to get an
account setup - ranges from next to nothing with Paypal to
several hundred dollars. You should plan for $50-$80
2. Discount fees or - in other words - commissions of your sales
they keep.
They all take something - Paypal is low, below 2%, while
Clickbank is high at over 7% - but each package has it's value
in additional services/features.
My suggestion is:
Use Clickbank for those starting out. Simply because it has the
most features in one service you will find.
When you begin to get into high volumes, then saving a few
percentage points per sale becoms ALLOT of money, that's when
you would move away from Clickbank to Paysystems, 2 Checkout.com
and put a front end system such as 1AuthorizeNet on the front
end.
Step 4 Uploading my web pages and eBook
You will need a way to get your .html files and other website
and digital product files up to your webhost - it's not tough,
but you will need a tool to do the upload.
Now - many webhosts do offer a "File Manager" option as part of
their user tools when you signup for an account.
However - you will want a separate program for transferring
files - called a File Transfer Protocol program.
By far and away the best value is a program called WS-FTP. You
will find a no-charge trial version at http://www.download.com -
the paid version is quite reasonable at less than $40.
Step 5 Pick and Autoresponder
You MUST, MUST, MUST have an autoresponder to help automate your
online business.
The small investment you will make serves as a virtual sales
force of thousands continually calling on your prospects day
after day, week after week until they buy.
Your autoresponder automates signups, list administration,
sending out a series of scheduled messages, 1-time broadcasts,
unsubscribes, and backups.
Here's 5 ways you should be using autoresponders to triple your
profits --
a) 4-7 Part Minicourse gives you multiple exposures of your
products b) Post-sales follow-up series, thank you, survey and
back-end product sales c) Broadcast ezine, newsletter or
announcement at least bi-weekly d) Affiliate training and tools
message sequence e) Article postings. Many article submission
directories require that your article be available on-demand
from an autresponder address
You have a few choices when selecting an autoresponder service,
after years of trying various options, I've found the best
service to be this one: http://jbsmith.proautoresponder.com
Step 6 Setting Up Your Affiliate Program
OK - some may say this is NOT mandatory to run your own
successful online infoproduct marketing business.
What I say is that you are missing the boat if you don't setup
your own affiliate program - assuming you are marketing your own
products.
With over 600 affiliates, I now have a global, 24X7, dedicated
and highly effective sales force that put my product in front of
millions of eyeballs - all without me lifting a finger.
If you want this type of action - then you will need to run your
own affiliate program.
One way of doing it is to use Clickbank as your payment
processor - they offer an affiliate management program as part
of their payment processing package. There are some drawbacks
including lack of statistics, and issues with handling multiple
products sold from multiple pages, but for someone starting out
they are OK.
A second option is using separate affiliate tracking software -
my favorites are either Groundbreak's Ultimate Affiliate
(http://www.infoproductcreator.com/part/groundbreak) or
1AutomationWiz at:
(http://www.infoproductcreator.com/part/1automationwiz/)
There you have it.
6 basic steps sit between you and turning your desire for making
money online into a reality.
Don't let these steps get in your way - the world needs to see
your products!
--------------------------------------------------------- How To
Create and Market Income-Generating Information Products - 5
Experts Share Their Trade Secrets In the Ultimate Teleseminar!
Find Out How 5 Online Experts Make Their Living Creating And
Marketing Information Products
http://www.creating-infoproducts.com
About the author:
Jeff Smith is the author of the top-selling "Ultimate
Information Entrepreneur's Success Package" helping thousands
package their knowledge into profitable eBooks, special reports,
ezines and audios. Visit his site here:
http://www.highertrustmarketing.com
