Offline Marketing ~ Part 2: Craft fairs and bizaars by Kara
Kelso http://www.momsmarketonline.com
In the first part we discussed how drawing can be benificial to
your business. You can view the first part here:
http://www.momsmarketonline.com/offline-drawings.html
In the second part we will talk about how to make the most of
your table at a craft fair or bizaar. Finding the fairs and
bizaars is simple. You can contact local malls, chamber of
commerce, or special interests groups related to your business
(this is also a great way to do some networking if you choose to
be a memeber of some of these groups).
The first step after you have found the event you will be
attending, is getting ready for the show. You will want to have
everything ready several weeks befor hand. Just to name a few
items that you will need:
~ A box for a drawing (explained in part one) ~ Table cloth for
table ~ Lots of cash and carry items ~ Plenty of catalogs,
coupons, and free samples ~ Change ($5s, $1s, etc) ~ Pens,
perferably with your logo on them ~ Posters, flyers, etc ~
Boxes, bags, etc for sold items ~ Business cards
Now you are ready to attend your bizaar! Make sure you table is
neat, and if possible tidy up in between customers. You want
those looking to pick up items and look them over, but they do
tend to set things back out of place. Just a few more tips while
at the bizaar:
~ Welcome everyone that comes to your table...don't forget to
smile! ~ Stand, don't sit, if possible ~ Set out a unique item
(even if you don't think it will sell it will catch your
visitor's attention!) ~ Offer everyone that walks by a catalog,
sample, coupon, business card, and entry to your drawing
After the show comes the real hard work. Now that you have all
the contacts from the drawing, you can start following up with
them a few weeks later. If you offered samples, ask them what
they thought of them and if they have had a chance to look at
the catalog. Remember that following up is the most important
part!
About the author:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the author: Kara Kelso is
the owner of Mom's Market, which is an online shopping mall for
busy moms, where shoppers can support other mothers in business.
Visit: http://www.momsmarketonline.com
