Search engines and directories are important in getting a steady
flow of traffic to your site. However, you really have to work
hard (or pay someone to work hard), to even get close to
guaranteeing a top 10 position on them.
Pay-Per-Click search engines, on the other hand, offer you the
enticing prospect of a guaranteed search engine position
(guaranteed, that is, at time of bidding). And even better, as
more traditional search engines struggle to generate income,
some Pay-Per-Click results are actually used within these
traditional engines too.
However, a listing on a Pay-Per-Click search engine has to be
In this instance, you DON'T WANT just anyone to click your link.
In fact, you ONLY want your prospective customers to click, and
you must choose your keywords and description carefully to make
sure that happens.
=> USE THIS RESOURCE
Overture (formerly GoTo) is by far the most popular
pay-per-click search engine on the web right now. It was the
first pay-per- click search engine and as such Overture's
results can now be found on many other search engines. Also,
Overture have the toughest anti-fraud measures in place - there
is *less chance* of receiving bogus clicks using Overture.
However, due to Overture's market dominance - there is now a UK
version - Overture now incorporate a minimum bid of 5 pennies
(other pay-per-click search engines still let you have a minimum
bid of 1p). And Overture will soon insist on a minimum spend
each month ($20), if they have not done so already.
Overture - http://www.overture.com Overture UK -
=> OR VISIT THESE LINKS
=> THEN BID, BID, BID!
Using Overture as an example here, making a bid is simply a
matter of choosing the following:
* keyword * title * description
And as Overture recommends on its site, always repeat the
keyword in both the title and description to improve your
chances of a click. Overture also comes with a keyword
suggestion tool, available to Overture advertisers only.
Choosing your keywords, and the amount you are willing to bid is
also simple, but can take a lot of time. You need to research
suitable in-demand keywords, that cost little. The paid-for
version of Wordtracker - the excellent keyword suggestion tool -
allows you to brainstorm good keywords, and determine the
current cost of the top 20 bids. A real time saver.
Wordtracker - http://www.wordtracker.com
And you can monitor your Overture bids using this tool:
=> BUT BID CAREFULLY!
Make sure you are happy with the amounts of money you will
spend. A quick rule-of-thumb to determine the value of a visitor
(or click) is to use this simple equation for a given month:
Value = average earnings / average unique visitors
Make sure your bids are lower than this 'value' of a visitor.
The best way to achieve success at the pay-per-click search
engines is to bid on many listings, but bid low.
=> READ MORE...
You can find out a great deal more about pay-per-click search
engines from this excellent resource.
And Ken Evoy's excellent 5-day FREE Affiliate Masters course
covers pay-per-click search engines in great detail, as well as
other ways of building income (through content).
Pay-per-click search engines can guarantee to bring traffic to
your site, at a low cost. Just remember that the secret to using
pay-per-click search engines is to make hundreds of bids.
Remember also, that this time around, you only want 'the right
people' to click the link! So choose your words carefully.
About the author:
Steve Nash shows how anyone can sell online at his brand new
website. Visit his FREE beginners guide now!