Writing a press release can be a valuable tool for publicity.
That is, of course, providing that the release is well written,
news worthy and easily understood. I could provide you with
hundreds of sample press releases but I don't believe that would
be of value to you. Going to some of the sites that display
press releases and reading them is much more important. Doing
that will give you an idea of the format and content that works.
It's important to define who your target audience is and what
you are trying to convey to them.
-Who is your target audience?
-What do you hope to achieve by your release? i.e. Increase
sales, publicity, etc.
-What information is your press release providing?
-Why are you submitting a press release? Is it timely
information and is it justified?
-What is the general tone of your release? i.e. exciting, warm,
-Make sure your press release is concise, and accurate.
-Be sure to check and double check your spelling, and grammar.
-Try not to use quotes that may seem biased or statements that
-If your release is not based on a current event, (i.e. the
release of a new CD, or announcing a new tour) then try to
incorporate something that is current. For example: "Following
the release of their hit album, High Ground", the Bellfast
flowers are in the studio recording their second CD, which is to
be released June 1, 2003."
-Keep your release short, you do not write a press release that
is a novel.
-Do research before submitting a press release, check out some
other press releases that have been published. What do you like
or dislike about them?
Tips for Submitting Your Release
-Do some research and find press contacts that would have an
interest in what you have to say.
-Keep a notebook and compile a listing of contact names,
addresses and information. When you decide who you will contact,
keep track of who you contacted, when you contacted them (date),
and the outcome.
-If you are planning to email any media, such as
reporters/editors, be sure they accept queries and press
releases via email.
-Before contacting anyone or even writing a press release, do
some research. If there is a particular publication you think
you'd be interested in submitting your release to, look at their
previous releases and get a feel for what they are about and are
-Never spam anyone, especially the press. Submitting your press
release randomly to a zillion places isn't going to necessarily
gain you exposure. In fact it could very well have the opposite
-Don't send your press release to more than one contact per news
-Once you've submitted your release, do not follow up your
release with emails asking what's happening with it. You have to
consider that they receive hundreds of press releases per week.
-This may sound like common sense, but at no time do you want to
About the author:
Kathy Brackley is a freelance writer and editor who provides
content and web solutions for businesses. You can visit her
website at http://www.katcall.com