Effectiveness of press releases can be entirely dependent on
whether or not there are any major national scandals brewing
before that news release is sent. I don't know if there will be
any major earthquakes, tornadoes or presidential sex scandals
this week, but I'm very excited that television's 60 Minutes
news magazine covered online education tonight!
This week WebSite101.com and OnlineWorkshops.com officially
announced our partnership to the press via an electronic press
release distributed online via multiple sources and sent by
email to specific local media sources. I can't yet say what
results that announcement will have as it just went to the inbox
of hundreds of journalists across the country.
What the media pays attention to is often determined by what the
media pays attention to. Every news outlet looks at what the
competition is running on the front page or what tops the hourly
news reports. If 60 Minutes is paying attention to online
education, then WebSite101 has got great chance of being a major
news story tomorrow. If my local paper, the Santa Rosa Press
Democrat gets interested, their parent publication, the New York
Times may pick up the story too!
All we can do now is to wait and see if the San Jose Mercury
News or the San Francisco Chronicle notice a small business
internet tutorial teaming up with a distance education portal.
The 60 Minutes piece was specifically discussing major online
distance education initiatives launched by Duke University and
the well known internet education site, University of Phoenix.
Talk was centered around whether it was an effective and useful
way to learn. I already believe that it is.
Now we'll see whether the media agrees with that perspective.
And as long as George W. Bush is faithful to his loving wife,
and makes no malaprops during the performance of his duties
tomorrow, maybe the Philadelphia Enquirer will take notice of a
quiet little web site that is seeking to change the face of
ebusiness by training a few thousand independent entrepre- neurs
in ecommerce for the little guy.
I'm excited and hopeful of the potential for distance education
and the small part WebSite101 can play in helping small business
gain an edge in ecommerce. Our first press release was used by
Entrepreneur Magazine, the Sacramento Bee and Oracle Magazine
and we can only hope for more of that kind of attention will
follow with the latest announcement. Ted Koppel, what do you
think? David Letterman, do you care to comment? Howard Stern,
would ya like to weigh in on this one?
Take a look at our press release by visiting it online at:
And keep your fingers crossed for us that no movie stars get
arrested for soliciting prostitution or some such nonsense.
Maybe Martha Stewart'll say something nice about WebSite101.
Oprah, would you like to add my ebook to your recommended
About the author:
Mike Banks Valentine WebSite101 "Reading List" Weekly
Netrepreneur Tip Sheet Weekly Ezine emphasizing small business
on the Internet http://website101.com/arch/ e-tutorial online
at: http://website101.com/shortcourse.html By week's end you're
ready expand your business to the web!