Do sales come from your ezine regularly? How many well- written
articles do you submit per week to Online ezines? How often do
you send thank you's and follow up messages to your different
If you answered not many, then you need to re-evaluate. The
answer to Online success is the same as traditional
Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
1. Market and Make your Ezine a Sales Tool
Ezines are one road to sales if you have targeted subscribers
who stay with you at least 8 months After 4-7 issues, their
trust builds and they eventually will buy from you. When you
offer a live link straight to your sales letter for your
services or products, they will be more likely to visit your
site and buy from you.
Many professionals complain that many subscribe to their ezine,
but not many buy. Ask yourself why?
Is your list targeted to one preferred audience?
Just like a book, you must visualize your preferred buyers. What
are their interests, their major problem that you can solve, and
what do they spend their money on? Are they online and
comfortable with it? Go beyond age and sex for this audience
As a book and web coach, my ezine may not appeal to free- lance
writers looking for work. Also my books are mainly for
non-fiction writers, who want to self-publish, are interested in
eBooks, and who want to sell thousands rather than hundred of
copies in an easier, Online way.
Be sure to give your targeted audience what they want. If you
don't know who they are, write a short survey of less than 5
questions. Include in your ezine to pull your subscribers'
How are you building your subscriber list? What do you offer
people who subscribe?
This sign on most web sites turns people off: "Subscribe to Our
What's the motivation? None. Include a free eReport or book with
every subscription. Get a strong testimonial like Dan Poynter's
for The Book Coach Says... ezine: "Filled with useful tips and
resources--definitely worth your time." Place it on your home
page. Give visitors a reason to buy.
Another way to build ezine subscribers is to submit articles
online. Many Webmasters and other business people who subscribe
will see your professional article and want to post it on their
Web sites or in their own ezine. Why? Because they need fresh
content for their site and ezine. They want and need your
information. What great publicity for you!
When you get an article accepted, more than 500,000 people can
See it. Check www.addme.com. Other publishers publish your
article On their site, often with a link to your site. This
viral marketing Spreads the word fast and wide.
Each day on my email, I see 10-25 new subscribers' names and
email Addresses. These come directly from reading my articles.
You can see Why I'm sure to submit at least two a week.
More recently, I discovered after eight months of submitting
over 45 articles to various sites, the key words I listed put me
much higher on the search engines. Rarely do I update on the
search engines, but I love what these articles do.
2. Submit Articles to Ezines and Web sites
After seeing different articles by you, your audience will take
advantage of your benefit-driven signature file, visit your
site, subscribe to your ezine, and eventually buy. Each time I
submit an article, new sales come in--about $100 a day.
Read articles on "How to Write a Publishable Article," "How to
Write an Article Fast," "How to Submit Articles to Ezines and
Web sites." Remember, the trick to promoting yourself and your
products is giving away free information. It's like tasting
chocolate cookie samples at Mrs. Fields. Visitors will be more
likely to buy after they experience a piece of you.
Keep your articles categorized too. At first, I just submitted
random articles. I then realized my 20 years of experience could
be put into six categories: 1. Writing/Publishing 2. eBooks 3.
Online Promotion 4. Web Marketing/Promotion, 5.
Offline/Traditional Marketing 6. Under 500 words
Now, I offer these catgegories by auto responder to specific
audiences who want only one or two kinds of articles. They
appreciate the categories and the easy way to receive
3. Send Follow up Messages to your Customers, Subscribers and
Do you keep email lists by category such as subscribers,
potential clients, customers, teleclass participants? Talking
with many professionals, I discovered many only keep one list,
primarily subscribers. While giving my subscribers information
once a month, I make it a point to connect with many other
groups. Each month or so, I send them some free information with
a sales message.
How often do you follow up? The people who hear from you over
time develop trust in you. Once They trust you, they are more
likely to buy from you than new contacts.
Keep a file of your loyal customers, your potential clients,
your subscribers, your teleclass participants, and ePublishers.
To each of these, send a different, targeted follow up email.
Send a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email. In the
same email, I followed with "Ways to Benefit and Succeed from
the Book Coach." These included a free subscription to my ezine,
a free teleclass on book writing and promotion, and an
introductory coaching price.
Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time.
Put your online promotion groups in a buying mode. Make an
irrisistible offer that is real. It's a turn off when the free
bonus reports are worth more than the major package being sold.
I just noticed one--the book was $39.95--the free bonuses were
supposedly worth $500. That certainly doesn't speak truth.
For an eBook of 30-60 pages packed with how-to's and resources,
offer two free bonus reports taken from your article files or
book excerpts. These can be 3-7 pages.
Display your product or service's benefits clearly. Give your
potential buyer a picture of how their life would look after
using your expertise. Write ad copy that appeals to their
emotions, so they feel they must buy now.
About the author:
Judy Cullins: author, publisher, book coach Helps professionals
manifest their book dreams eBook:_Write Your eBook or Other
Short Book Fast! www.bookcoaching.com/discounts.shtml Send an
email to Subscribe@bookcoaching.com The Book Coach Says...
includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622