Produce More Sales from your Email Promotions Five Ways (Part 1)
Judy Cullins c.2003 All Rights Reserved.
Do sales come from your ezine regularly? How many well- written
articles do you submit per week to Online ezines? How often do
you send thank you's and follow up messages to your different
email groups?
If you answered not many, then you need to re-evaluate. The
answer to Online success is the same as traditional
Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
1. Market and Make your Ezine a Sales Tool
Ezines are one road to sales if you have targeted subscribers
who stay with you at least 8 months After 4-7 issues, their
trust builds and they eventually will buy from you. At the end
of a great article or time, offer a hyper link straight to your
sales letter for your related services or products. Your ezine
readers will become Web site buyers.
Many professionals complain that many subscribe to their ezine,
but not many buy. Ask yourself why?
Is your ezine list of subscribers one preferred audience?
Just like a book audience, you must visualize your preferred
buyers. What are their interests, their major problem that you
can solve, and what do they spend their money on? Are they
online and comfortable with it? Go beyond age and sex for this
audience profile.
As a book and Internet marketing coach, my ezine may not appeal
to free-lance writers looking for work. While my ezine reports
news on traditional publishing route, its focus is on
self-publishing by non-fiction writers. It offers information on
how to write an eBook as well as a print book.
Be sure to give your targeted audience what they want. If you
don't know who they are, write a short survey of less than five
questions to potential readers. Ask them, "what do you want?"
Include the answers in your ezine and send a thank you to those
who participate. .
How are you building your ezine subscriber list? What do you
offer people who subscribe?
This sign on most Web sites turns people off: "Subscribe to Our
Ezine."
What's the motivation? None. To increase your targeted
subscribers Include a free eReport or book with every
subscription. Get a strong testimonial like Dan Poynter's for
The Book Coach Says... ezine: "Filled with useful tips and
resources--definitely worth your time." Place it on your home
page. Give visitors a reason to buy.
Another way to build ezine subscribers is to submit articles
Online. Many Webmasters and other business people who subscribe
will see your professional article and want to post it on their
Web sites or in their own ezine. Why? Because they need fresh
content for their site and ezine. They want and need your
information. What great publicity for you!
When you get an article accepted by one to thirty opt in ezines,
each with 1000 subscribers or so, you will reach at least 30,000
ready-to-buy potential customers in just one day. You can also
submit to Web sites directly such as Marketing-Seek.com. When
people see your articles, they will see your hyperlink to your
Web site and visit, even buy. This viral marketing spreads the
word fast and wide. It pushed your coach to # one and two in
Google and 35 other search engines.
It increased new subscribers from 10-25 each time new articles
were published. Building your email lists is one key to Online
marketing success. You can see why I'm sure to submit at least
two articles each week.
After just nine months of submitting over 105 articles to
various sites, the key words I listed and distributed throughout
the article placed me much higher on the search engines. Rarely
do I update on the search engines, but I love what these
articles do.
2. Submit Articles to Ezines and Web sites
After seeing different articles by you, your audience from the
opt-in ezines and other Web sites will take advantage of your
benefit-driven signature file, take you up on your free offer,
visit your site, subscribe to your ezine, and eventually buy.
Each time you submit an article, like me, you can boost new
sales $50 to $100 a day.
Read articles on "How to Write a Publishable Article," "How to
Write an Article Fast," "How to Submit Articles to Ezines and
Web sites." Remember, the trick to promoting yourself and your
products is giving away free information. It's like tasting
chocolate cookie samples at Mrs. Fields. Visitors will be more
likely to buy after they experience a piece of you.
Keep your articles categorized too. At first, I submitted random
articles. Then I realized 20 years of coaching experience could
be put into six categories:
- Writing/Publishing - eBooks - Online Promotion - Web
Marketing/Promotion, - Offline/Traditional Marketing - Under 500
words
Now, I offer these categories and a new tip category by auto
responder to specific audiences who want specific kinds of
articles. They appreciate the categories and the easy way to
receive promotional articles.
Don't disappoint yourself by dropping the ball and not letting
people know about you and your products and services. Your
customers and clients are waiting for your message.
If you appreciate these tips, discover three more in the second
part of this article: Produce More Sales from your Email
Promotions Five Ways (Part 2)
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622
