Produce More Sales from your Email Promotions Five Ways (Part 2)
Judy Cullins c.2003 All Rights Reserved.
Do sales come from your ezine regularly? How many well- written
articles do you submit per week to Online ezines? How often do
you send thank you's and follow up messages to your different
If you answered not many, then you need to re-evaluate. The
answer to Online success is the same as traditional
Success--promotion, promotion, promotion.
Use these easy ways to boost Online credibility and sales:
3. Send Follow up Messages to your Customers, Subscribers and
Do you keep email lists by category such as subscribers,
potential clients, customers, or teleclass participants?
Talking with many small business people, I discovered many only
keep one list, primarily subscribers. While giving my
subscribers information once a month, I make it a point to
connect with many other groups. Each month or so, I send them
some free information, sometimes with a sales message, sometimes
How often do you follow up?
The people who hear from you over time develop trust in you.
Once They trust you, they are more likely to buy from you than
Keep a file of your loyal customers, your potential clients,
your subscribers, your teleclass participants, and ePublishers.
To each of these, send a different, targeted follow up email.
Send a "thank you" message offering a freebie. To my loyal
customers I offered a free question answered by email.
In the same email, I followed with "Ways to Benefit and Succeed
with the Book Coach." These included a free subscription to my
ezine, a free teleclass on book writing and promotion, or an
introductory coaching price. It's best to make one offer at a
Recycle those articles you post online. Give them away as free
reports to your potential clients. No cost to you and they take
very little time. When a publisher asks me for a longer article,
it's easy because I have several versions of each article I
Put your online promotion groups in a buying mode. Make an
irresistible offer that is real. Give them one or two free bonus
reports they want. Caution: It's a turn off when the free bonus
reports are worth more than the major package being sold. I just
noticed one--the book was $39.95--the free bonuses were
supposedly worth $500. That certainly doesn't speak truth.
For an eBook of 30-75 pages packed with how-to's and resources,
offer two free bonus reports taken from your article files or
book excerpts. These can be 3-7 pages.
4. Display your product or service's benefits clearly.
What do you do when you see in the subject line "Book
announcement" or "Book Signing" or "Teleclass Marathon?" What
motivates you to want to open that email? Even targeted ezine
subscribers are likely to only open 50% of your emails.
Why not give your email lists a reason to open more? Give your
potential buyer a picture of how their life would look after
using your expertise. Write ad copy that appeals to their
emotions, so they feel they must buy now.
5. Place your signature file at the bottom of every email you
Entrepreneurs who are new to the Internet may just sign their
name at the bottom of their email. It's time to learn that this
signature file is your great sales force. Subtle, but effective,
what you put into those 4-7 lines is so important. Include your
name and title, then what you do for your audience. For
instance, "Helps small business people manifest their book and
Web dreams." Include one free offer, possibly your ezine. Name
your ezine and sweeten the pot with another freebie such as a
free report for new subscribers. Include your Web and email
address and your local phone number, so people outside the U.S.
can contact you easily.
Don't disappoint yourself by dropping the ball and not letting
people know about you and your products and services. Your
customers and clients are waiting for your message.
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622