How do you quickly generate a massive flow of traffic, and make
more money out of that traffic? It's very simple really. All you
need is a calculator, a few hundred dollars, and your server's
log files. Mix that up and you are on to some good web profits.
Let us look at how to get that traffic first. Then we will look
at how to manage that traffic within your site for optimal
profitability. You can use the information in this article to
get a big boost in your web profits within the next few days.
There are many ways to get traffic. Some cost money, some don't.
Some are predictable, some aren't. Indeed, you should combine
all the traffic generation methods available. But if you really
want to get that traffic fast, in massive flow, on a predictable
date, the best way to do that is through ezine (email
newsletter) advertising. Ezine ads allow you to describe
yourself more than a banner. They also reach all the ezines'
subscribers on one day. For example, if you bought 150,000
banner impressions on a site, that could take a month to run.
But if you put your ad on a newsletter with a subscription of
150,000 people, they will all see your ad in one day when the
newsletter is sent. So you get a faster result than banners.
Depending on the product, it isn't unheard of for advertisers to
make a return on their ad investment of several
hundred-percentage points on the same day the ad runs. That is
fast, and you can keep rolling the money back in to buy more ads
and expand your profits.
Also, because the newsletters are topic-specific, you can target
your ad very well. Best of all, click-through rates for ezine
ads are very high and ad rates are lower than banner ad rates.
If you have a look at
you will notice that email ads beat banner ads by as much as 15
All you now need is to find a place where you can buy ezine ad
space. The best place to do that is at
http://www.pennmedia.com/. PennMedia represents 1000 ezines with
a total subscription base of 51 million readers. They are all
categorized and you can easily target your ad.
Next, you need to make sure that the traffic comes in and
actually spends money on your site. Again, there are many things
you can do to improve your conversion ratios. There are many
books written on how to design a web page for maximum effect.
There are dozens of little things you can do to your pages to
work well with buyer psychology, load times, and much more. But
to know what to do, you would first need to know how people are
moving about in your site. You should analyze each page to
determine whether it loses visitors to the Internet or not.
People will always leave your site eventually. What you need to
do is make sure they leave after they have purchased and left
their email address with you so you can follow up for more sales
later. And when they leave, you want them to leave in a way that
makes you money. Let us see how to do that.
Look at your web site log files. Ask your web-hosting provider
where they are. The logs will be able to tell you how many
visitors go to each page. They should also tell you how many
visitors leave each page to go to a page outside your site. For
each page, do the following calculation:
(Number of exits from page to a page outside your site) divide
that by (number of visits to that page).
Any page that scores less than 0.15 is fine. It means that less
than 15 of its visitors are leaving your site when they are on
that page. Pages with more than that figure show you that a lot
of people are leaving your site when they are on that page.
These are the pages losing you money. Analyze each page and make
them lose less content by making appropriate changes in their
navigation links, content, look, and other aspects. See the
articles page at http://www.positionweaver.com/articles.shtml
for articles on how to make your pages more effective.
Remember, people will always leave your site eventually. So what
you need to do is make sure that the pages with the highest
exits are pages that contain ways of capturing your visitor's
email addresses so you can follow up on them later. Also, make
sure that they have suitable affiliate links so that you can
make money when people leave your site by clicking on your
affiliate links to go to another site.
There you go. Do this and within a matter of days you will be
making more money from your web site. It is that simple. Enjoy!
About the author:
David Gikandi (email@example.com) is CEO at
AboutWebmasters.com is a large interactive webmasters portal
featuring everything an e-commerce professional needs.