Save Promotion $: Attract the Right Audience to your Web Site
Judy Cullins ©2003 All Rights Reserved
To attract your targeted audience to your Web site, you need to
know your preferred audience.Then you'll spend less promotion
time and money.
In everything you send out, think about your audience before you
write. If you write an ezine to stay in touch with future
customers you want to give them content they are interested in.
If you write articles or tips for Online audiences, make sure
you angle them toward your particular audience. Of course, you
may have more than one audience, but it's best to start
promoting to the one who will want to come to your Web site and
eventually buy.
The best buying audience Online is the small business person.
Not particularly targeted, but Online buyers like to buy Online
and some out of the millions will want what you have to offer.
Remember, you the savvy Web site owner want to give your
customers-to-be the solutions they need to make their problem or
challenge disappear. Always think benefits your product or
service offers your audience.
What do you have that will help your audience?. Solving your
audience's challenge or problem creates happy visitors who will
come back to your Web site many times, and eventually buy from
you.
Which of These 5 Audiences Suits your Web Site Best?
1. The Audience you Meet in the Mirror
Many Web site owners offer what they themselves need or want. We
know ourselves and we can offer others what already worked for
us.
Think of health products that perhaps changed your life. You
come from individual knowledge and success--a perfect
combination to sell a product.
Authors write books because we love the ideas, the content, the
skills we will share. We usually write the book for ourselves
first. Have you heard, "I wrote the book I wanted to read?" Our
passion for our topic can create success so long as we stay with
a marketing and promotion plan for 2 plus years.
2. The Target Market Who Wants Answers Now.
No, not everyone will want your product or service, although
many entrepreneurs think so. "If it worked for me, it will work
for others."
This targeted audience has a common need or problem, and wants
it fixed NOW! Perhaps your product or service will solve that
problem. For instance, www.stopyourdivorce.com's book already
has a desperate audience because he or she has already been
threatened with divorce by the other spouse. They want a
solution now. Without much negotiation time, they will do
anything to stop the divorce. They will pay any price for your
magic pill and will buy on the spot.
In just 2 years this site sold 150,000 books. The author
answered the rejected spouses' dilemma compelling them to buy
now.
Think about prostate problems. It's only after the doctor
announces a prostate serious problem that most men look for an
answer. Prevention didn't appeal to them. Only the doctor's wake
up call or threatened surgery prompted action.
3. The Short-Cut Time and Money Investment for a Big Payoff.
This audience wants a roadmap to where he or she wants to
go--fast! This audience wants to know how to do something-- to
write a book, to make money Online, to promote their business
Online, to put up a top-selling Web site.They also are looking
for the least expensive way to accomplish their goals. No more
money down the drain for them.
For instance, print and eBooks that show entrepreneurs a short
cut to finish their books, and get them sold fast, so their cash
flow builds big enough to multiply profits fast is the right
audience for books about publishing, business or book promotion.
Once the book is near completion, how can authors make
continuing sales that make up one-fourth to one-half of their
income? Still relatively unused, the Internet provides this
answer because of so little competition there.
Think about your product or service. Does it fit this audience?
4. The Massive Passionate Audience.
These people are looking for inspiration. Does your product or
service have that benefit? One client not only wrote a book on
"Feng Shui," she expanded the idea and added her own Native
American and Cosmic approach to create a kit called, "The Sacred
Collection." She offers her wholistic health and spiritual
growth consulting, the eBook, and the whole kit.
If you remember the Chicken Soup Book services, it sold over 70
million so far, and the authors didn't even have to write the
book. Full of inspirational short stories, this audience
responded well. The authors, did however, put on a full-blown
marketing campaign for three years.
While your product or service for this audience will have a lot
of competition, the sheer volume of potential buyers benefits
you.
Think about your product. Is one aim to entertain and inspire?
5. The Online Audience of Millions
If you are like me, you love your product and service and want
others to benefit from it. But, if you are discouraged at the
low number of sales through traditional methods, you may want to
consider the Internet.
Online shoppers are ready to buy your product or service. They
go online for free information, but when they start to trust
you, they become buyers. Make sure your Web site has plenty of
free content and other interesting attractions.
You may be attracted to selling Online because you don't have to
sell or tell, and you don't have to travel. This convenient and
easy way to let far greater numbers of people know you and your
product can bring more than 1/2 your monthly income. Naturally,
the learning curve involves some time, but when you build a
strong foundation of promotion to the site, plus a well written
sales-oriented site, you will succeed.
Every day you can reach 1000's, even hundreds of thousands,
using simple Online promotion techniques. Here you can sell your
product through subtle forms such as the free article or ezine.
The varied Online audiences including personal growth and
business want free information. Your Web sales will multiply
fast because in every email you send out, you include your
signature file that leads people to where you sell your product..
From knowing her audience, your coach built her Web income over
a year to now bring in a consistent $3000 plus a month. You can
too when you pay attention and serve your Online audience well.
About the author:
Judy Cullins: 20-year author, publisher, book coach Helps
entrepreneurs manifest their book and web dreams eBk: How to
Drastically Increase your Traffic and Web Sales
www.bookcoaching.com/products.shtml Send an email to
Subscribe@bookcoaching.com FREE The Book Coach Says... includes
2 free eReports Judy@bookcoaching.com Ph:619/466/0622
