Whether you're new to the internet or a seasoned online
marketer, developing a plan to increase the number of reciprocal
links back to your website can help you bring more highly
targeted traffic to your website as well as improve your ranking
in the search engines.
Link popularity is becoming an increasing important criteria for
better search engine ranking. So the better your popularity, the
better your ranking. You may be thinking that you'll loose
traffic to your website if you link to other websites. Sure,
that can and will happen, but you should gain as many or more
NEW visitors that you not have otherwise visited your site.
Keep in mind that in addition to more visitors via linking that
another big benefit here is a potential increase in your
websites' Search Engine positioning. As an online business owner
you realize that their are a variety of advertising and web
promotiontechniques you have available to you. Linking to other
websites is a well know but little used tool that can produce
significant traffic for your website as long as it is done
Understanding how to link to other sites is as important as any
advertising you do. The time and energy you put into developing
links to your business can pay off for weeks, months, even years
**First Rule of Linking**
"Know Thy Self" or at least know what you want to accomplish on
line, whether it's selling products or services of your own or
as an affiliate, distributing or disseminating information on
the Internet or even just having your own personal webpages.
Unfortunately what I see all of the time are people who end up
jumping around from one program, or provider or afiiliate
program after the other without any focus on what exactly they
want to accomplish, other than make money online, etc.
Now, not later, is the time to look into exactly what you want
your website focus to be. Decide what primary category(s) your
website will fit into and what secondary or peripheral sites
will compliment it. Once you've decided your focus you'll be
well on your way to using reciprocal linking strategies
**Second Rule of Linking**
"Know What Kind of Websites Will Compliment Yours". There's been
a lot written about how to choose websites to link to. But I
think the one thing that can often be overlooked is the fact
that people all around the world have diverse interests and
although they may be looking for specific information, etc on
one day doesn't eliminate them from clicking on a link to a
website that is totally different from what they wanted to look
at yesterday. They may not be targeted to your website but their
interest brought them to you.
You would be surprised to find the information you may be
searching for on a website that compliments yours but does not
directly compete with you. It happens all of the time. This is
where your list of primary and secondary categories for your
website will help you decide what webmasters you want to contact
to set a reciprocal link with.
**Third Rule of Linking"
"Know who is Linking to Your Website". You can do this very
easily by going online to www.linkpopularity.com It's FREE.
There's no strings attached and it's quick and easy. Usually it
doesn't take more than 2-3 minutes to check your website links.
You may find that you have several links back to you that you
didn't know about, some you like and maybe one or two you don't.
The next thing you might want to do to help you narrow your
focus is to view a comparison of your site's link popularity to
your competitors and other popular websites at
**Enough With The Rules Already**
Before you go contacting webmasters, now would be a good time to
set up your Main Links page on your website. On this page you
are going to describe how a webmaster can add their link to your
Links Pages. You can call this Favorite Links, Personal Links or
something similar. Basically anything that lets visitors know
you have a Quality links page available.
Your Main Links Page should have several categories for visitors
to choose from. Each category should link to a separate page on
your site where the category links can be viewed. Remember to
set each link so that it opens in a new window when a visitor
clicks on it because you don't want them leaving your site
altogether and forget where they started out from.
On this page you'll invite your visitors to apply for the
privelege of linking to you. Why should they have to apply?
Because you want to screen their website to be sure it doesn't
directly compete with yours and that it also compliments yours
in some way. You can see my links page at www.cashway.com . Just
click on the Resource Links at the top of the page.
You also want to indicate to your visitors that a reciprocal
link back from their website is a requirement for obtaining a
link on this page. Those who are serious about Reciprocal
Linking will understand and be willing to place a link on their
Why not just use a FFA website and link to 1,000's or millions
FFA pages play a small role in your advertising but they
shouldn't be included in a Reciprocal Linking strategy because
people rarely see the FFA sites or their messages and the Search
Engines don't recognize them in their criteria for determining
link popularity. It's best to stay away from them as a way to
develop reciprocal links for your website.
Again the best webmasters to contact are the ones whose websites
compliment yours in some way. How do you find the sites and
contact the webmasters?
The simplest way is to go to one of the major search engines,
enter in the terms that describes websites you want to link to
and let the search engine bring up the lists for you. You can
get several hundred email address just by visiting these sites
and contacting the webmaster.
It is always best to send a short email to the webmaster
introducing yourself and stating the reason you're contacting
them. You may want to give the information for them to add your
link to their Link Page or simply start a dialog to see if there
is a mutual interest in linking.
For best results I like to find websites that compliment mine,
then add them to an appropriate link page and then send the
website owner a personal email telling them I liked their site,
have added it to my Quality Links page and ask if they would
link back to my website. I also like to tell them of some of the
benefits of Reciprocal Linking and even go as far as helping
them set up their own page if they don't have a good quality
links page. Some willlink back to you and some won't. If they
don't simply delete the link.
Implementing a reciprocal linking strategy does take time and
effort, but it is easily manageable. Combined with an overall
web promotion strategy it can be a powerful way for you to
develop relevant, targeted traffic to your web pages as well as
help to increase your websites overall position in the search
About the author:
Ed Duvall For more information on promoting your website and
increasing your traffic visit www.cashway.com for Free
Resources, links and web promotion techniques.