Selecting The Title Of Your Link Exchanges...
I want to touch base with selecting the title of the links that
are added to other sites. Adding your link on another site is
very important for your search engine saturation and rankings.
More importantly, what title do you chose?
Many seo firms our there now believe that web sites are getting
penalized from link swaping. Even today, I had an seo company
that wanted my company to link to his site #1 but he would link
to my site from his site #2. I don't think so.
For those of you who think that getting people to link to site
#1 and then you link to them with site #2 is going to get great
responses, your wrong.
That's a whole other topic but I felt it should be addressed.
So here you are, you're about to add your link onto another
site, but what do you write for the title?
Well you have to ask yourself a couple of questions 1st. - Have
you checked your pages for key word density? - Did you create
proper meta tags? - Are your meta tags reflecting your content?
- Do you realize that inbound links bring crutial traffic?
So let's address these important issues...
1) Have you checked your pages for key word density? One of my
larger clients came to me trying to get back some of his crutial
key phrases within google that he just recently lost. I added
his site to my "key word" density program and realized that the
key phrases he was attacking didn't leave a single trace within
his site.
Here is a great key phrase density checker for those of you who
don't have a personal scripts to help:
http://www.abakus-internet-marketing.de ools opword.html
When your looking at your page results within the key word
analizer, make sure to select one paragraph that best describes
that page.
For instance, here are the results for my main page:
web (28) / design (16) / marketing (11) / search (10) tips (10)
/ advertising (10) / affordable (10) web design (8) / business
(8) / articles (7) / site (7) marketing tips (6) / smartads (6)
online (6) newsletter ... etc
These results have been somewhat filtered and made smaller for
this example. So taking a look at that, there are 2 key phrases
that I have been trying to attack so here is what I came up with
for my title...
"Affordable Web Design & Internet Marketing Tips"
Notice that I DIDN'T use all the most important words, I only
used exactly what I am trying to get when it comes to search
terms online.
So now that I have that, I now have a title that I can add on
other sites. Depending on whether the link category is about web
design or internet marketing, I create the appropriate link.
If I add my site to a web design category, I submit this title...
Affordable Web Design - and link it to my main page.
If I add my site to a web promotion category, I submit this link
title...
Either: Internet Marketing / Web Advertising / Marketing Tips /
or Internet Marketing Tips
If you take a good look at the results from above, all these
title's are perfect for that page.
Here is something you shouldn't do... Don't take ALL the key
words from the results above and make them your title like so...
Affordable web design, web design, internet, internet marketing,
internet marketing tips.
Read that whole paragraph out loud, sounds stupid doesn't it? I
think so 2 and so does search engines.
Don't forget that inbound links bring you A LOT of traffic! It's
a fact that inbound links usually give your web site a lot more
traffic than search engines do! That's why it's so important not
only to select the right title for search engines but to also
consider the visitor who will read your title. Make it simple
and easy to understand.
Now that you've selected the right title for your main page, get
a little more creative and select your most important pages from
your site so that you can also analize and select a number of
titles for your site. Doing this work before hand will improve
your daily marketing arsenal.
I wish you much success with this article!
About the author:
Martin Lemieux Smartads - President
Affordable Web Design & Web Advertising http://www.smartads.info
/ http://www.smartads.ca
Eye Catching Print Design http://www.3dimentionaldesign.com
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Marketing Tools http://www.smartads.info /
http://www.thewebclinic.com
