Sell Your Product or Service While You Sleep: Submit Short
Articles to Multiple Web Sites Judy Cullins c. 2003 All Rights
Have you wasted valuable time and money on promotion that
doesn't work? Have your announcements and releases been ignored?
Have you been too quiet about getting the word out how your
product or service will help solve people's problems?
You have put passion and creativity into your business; now it's
time to put passion and creativity into promoting it! Since no
one really cares as much about your products as you do, then
take time to learn this new, effective way to sell them. Know
that the World Wide Web audience wants and needs your
information--your expertise, how-to's, your experience or
If you are willing to take four-five actions each day to promote
your products, you will have successful sales. Follow these
steps to learn how to promote yourself on line and make big
Step One. Promote yourself through writing. Create several short
"how-to" articles, short stories, poetry or humor, anywhere from
75-800 words. Prepare several lengths of the same article. For
one eMagazine I submitted a seventy-five-word article on how to
write a short article. For a top business Web site, I expanded
it to 800 words.
Step Two. Take responsibility for Online promotion yourself. If
other marketing has been weak and sales were disappointing, you
can still create ongoing, lifetime profits. Online promotion is
great if you are totally bashful or reluctant to "sell." You
don't have to talk to anyone in person. You promote straight
from your home or office. Now, that's convenience! Learn the
basics from teleclasses and seminars, from the Internet, and
from professional networking organizations.
Step Three. Develop Internet savvy. When you don't take this
step, you will hang back, and stay stuck in fear. Action spurs
you on. Take a free community college course, or visit your
library for help. In just three hours, I learned about search
engines, and other basics. If you are like me and are passionate
to succeed, then hire a coach or virtual assistant from a local
high school or tech school. Jump in and get yourself an email
address and try out surfing. You won't need a Web site right
away, but if you want to be a market leader, you eventually
should have one.
Step Four. Visit the top Web sites in your field. Without them,
your product won't get much exposure. Many authors report only a
few sales from their own sites. High traffic web sites are
always looking for new material (your articles) to entice their
visitors to come back, again and again. Notice their signals:
"New material added daily." In turn, they will put your
"signature" which includes the product name or service and the
Web address where it can be purchased. It doesn't have to be
your Web site.
With just one short article posted in an ezine, one bookcoaching
client received eight emails asking for more information. These
responses give the creator another chance at a sale, and to be
known as the market expert. Many product folks also have a
professional service to offer. So when the person contacts them,
they can mention these other services.
Step Five. Run a search on the top search engines to find the
top ten Web sites in your field. Alta Vista at:
www.altavista.com or Google at www.google.com. Visit the Web
sites to see their layout and whether or not they have a regular
ezine that needs tips, excerpts, or stories. If their site puts
up new articles up regularly, your information has a chance to
bring you increased product sales.
Here's a great shortcut I use: Instead of searching for "product
marketing" or something that is very targeted, use the keyword
"business" without the quotations. Type in "business" in the
blank "search for" box, then search. You will have several
million Web sites that are about business. Now the fun part:
replace the keyword "business" with two words: "submit article"
then click on the box just below the "search for" box and click
where it says: "Search Within these results" Now, do that sub
search and you will be queued up to pages that allow you to
submit business articles. You will hit business people who offer
products and services and get a much bigger piece of the pie.
Step Six. Submit two to three article a week to the top ten Web
sites. Include your article description, its category, your Web
site key words, and an autoresponder link. This one technique
will boost your Web site URL into the top ten listed for all the
top search engines. This is a great way to optimize your search
engine placement without any cost.
Step Seven. Place your articles on as many Web sites as
possible. Now, you can be in control of your promotion, with far
less effort, and get the respect, support and sales you deserve.
Delegate some of this marketing work to your computer assistant.
Step Eight. Organize your research. Start a file called "Web
sites to Link With." If you don't keep track of your promotion
contacts, you will not be able to follow up.
Professional people always follow-up. They develop relationships
with the people they want to do business with. Start a
communication sheet for these people either on your computer or
in a physical file. For instance, for publishing sites, list the
contact person (Web master or content person), their email and
web site URL. Include your note to them. Keep track of what you
offer, what they like, what they take. Date your communications.
Not everyone will respond, but with persistence, many will! At
the end of your note, ask that they include a link back to
either your site or other sites where your products and services
If you're like me, and not a technical person, hire a person who
can do the research for you. Remember, people who visit top
sites are looking for information and entertainment. They will
appreciate your articles, may even pass them on to friends and
associates. Many will go to your site or other sites to check
out your products—even buy them. Web sites want your
information. It seems like a marriage made in cyber heaven.
About the author:
Judy Cullins: 20-year author, publisher, book coach Helps
entreprenurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
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2 free eReports Judy@bookcoaching.com Ph:619/466/0622