You've just got a new website and it looks beautiful, but unless
you take some active steps to promote it, it will just sit there
like a new car without any gas and empty tires.
If you are not sure where to begin, here are seven steps that
are free or inexpensive. All of them will help you to get your
new website rolling.
1. Tell Your Friends - Often we are thinking about reaching the
unknown millions of people out there surfing the Internet, but
we are forgetting the hundreds of people who we already know.
Look at your e-mail address book and get the word out, tell your
business contacts, friends, relatives and tel them to tell their
friends too. Send an e-mail to all the people who made inquiries
or bought products or services from you in the last year.
2. Link to Your Own Site - Once again we are often thinking
about getting some unknown people to make a link to our websites
and we are forgetting possibilities that are nearby. If you
already have one website, make sure that this site is linking to
your new site. A website without any incoming links to it will
have a very low page ranking in the all-important Google search
engine and will face an uphill battle to be seen in Google
search results, especially if you are in a very competitive
Even when your site is in the construction stage you, or even
your web designer can link to the new site from another already
well-established site, mentioning that the new site is under
construction. If you already have several sites, then link them
to your infant site. It will help the new site to be seen in
competitive search engine listings even in its debut period.
3. Get a paid inclusion in one of the big search engines. It
takes 4-6 weeks to get listed in Google, and other search
engines are equally slow. However there are a few fairly
important search engines that have inexpensive express inclusion
programs. If you join these programs, then your site will be
listed in 48 hours. Inktomi, which provides results for MSN and
100 other search services, has an inclusion program which costs
$39 for the first URL that you submit, and subsequent ones cost
$25. The value of the Inktomi submission is that they revisit
your URL every 48 hours and if you make changes on the page you
can see the results in the MSN listings very quickly. Thus, you
can tweak your pages and see how it affects your position.
Similarly there are paid inclusion systems for Teoma (which
feeds the popular Ask Jeeves Search Engine), Alta Vista, and
4.Add your site to the Open Web Directory and the major search
engines. Quality is more important than quantity when it comes
to search engine submission. Forget about the sales hype that
tells you to add your URL to 300, 000 search engines. Only a few
search engines and directories provide the lion's share of
Internet traffic. If your site is in good shape, no longer under
construction, then go to www.dmoz.org. This is the Open Web
Directory. Find the category where your site fits, and make a
submission. If you are accepted here your site will appear in
the many search engines and local directories that use the
results from the Open Web Directory. Inclusion in this directory
usually takes time but it will help you a lot. Similarly submit
your site to Google, Alta Vista and All The Web, these are the
remaining giants where you can submit for free.
5. Start a reciprocal links campaign - Once you have given
yourself a link from your other sites or from your designer's
page, you can go out and ask other complementary sites for
links. As I mentioned, these incoming links will help your page
rank in searches but they will also generate traffic. If you can
find specialized sites or directories dealing with your
particular product or service, then a link on one of these sites
can provide a large amount of targetted traffic.
6.Write an article about your product or service - If you have a
website the chances are that you are an expert in the field that
your site is all about. Write an article about your product or
service, or write an article related to the subject matter of
your site. Submit the article online to various websites and
e-mail lists dealing with your topic. The publication of your
article in a big e-zine, or on a popular web site can get your
new site off to a roaring start.
7. Promote Your Site Off-line - Now that you have a site, put
the URL on your stationary, on your cars and trucks, in your
brochures, business cards, your newspaper and TV advertising,
and circulars. You can also put it on hats, t-shirts, mugs and
other items. The cafepress.com has a program enabling you to put
your URL on these items and even sell them online.
If you follow all or some of these steps your new site will
definitely receive visitors and within a short period can become
an important asset to you.
About the author:
Donald Nelson is a web developer, editor and social worker. He
has been working on the Internet since 1995, and is currently
the director of A1-Optimization (www.a1-optimization.com), a
firm providing low-cost search engine optimization, submission
and Internet marketing services. He can be reached at