One of the biggest misconceptions people have who market a
product or business online is thinking that a free web site is
just as good as a paid one. NOT TRUE!
Free web sites are fine for fun and games and there is a
definite need for them on the Internet. But this is not so for
serious-minded business people. Credibility is tantamount to
doing business on the World Wide Web.
In order to establish credibility on the Internet, you would be
much wiser to invest in a private paid web site whereby you are
guaranteed that your web host will not "disappear" one day and
take your business along with it.
A free web page/site gives your customers the impression and
implies that your business is not that important to you. Would
you want to do business with someone who cared so little about
his business that he was not willing to secure his investment?
A free web site will also come with "strings attached." No
company is going to give you a free web site without wanting
"something" in return.
Companies that offer free web pages/sites will often require you
to sign up for some other costly service and require you to let
others post banner ads on your site which could ultimately cost
you sales.
By having other banner ads on your web site, you stand the
chance of your customers clicking on those banners, never to
return to your web page! Can you really afford to lose customers
when you finally get them there? Web surfers don't hang around
for long so you really need to have their undivided attention!
Studies indicate that 60% of the people who visit a web site
will leave the site immediately if they see any advertising
banners.
Some companies that offer free web pages will also bombard you
with unsolicited "junk" emails and many other undesirable
things. Some of them will also sell your name to list brokers.
Free web pages are usually limited in size (typically not more
than 5 megs). None of them will give you state-of-the-art web
building software and tutorials to help you build a web site.
The free software is pretty basic.
In the end a paid private web site will ultimately convey to
your customers that you are a serious business person and that
"they" are your most important asset!
WHAT YOU SHOULD LOOK FOR IN A PRIVATE WEB SITE COMPANY...
A web site that is large enough and has enough pages for all
of your needs.
The ability to edit and maintain your web site yourself rather
than pay a webmaster to do it for you.
State-of-the-art software that is simple enough to use for the
beginner and advanced enough for the experienced professional
Tutorials that will teach you how to build your web site that
are easy to understand and in multiple languages.
Hosting that is free or very inexpensive.
A secure web site which will have free live unlimited
technical support available.
So do yourself a favor and stop fooling around with "free web
sites." If you are serious about either starting your own
business or promoting your existing one, it will ultimately be
to your advantage to have your own private web site. Your
customers will feel more comfortable and more likely to buy from
you which in turn will definitely increase your sales.
About the author:
Rosanne Cohen Please visit www.skynary.com/ez2do4u/go for
exciting details on how to start and successfully operate your
own International Home-Based Business or mailto:Marosco@aol.com
