A sub-domain is a section of your main web site, set up and
reconized as it's own cyber real estate. There is usally no cost
or very low cost to set up multiple sub domains on your hosting
account. Sub-domains are folders located within a directory of
your main site and carry a pre name to your existing domain.
Example .. http://www.masteradvertising.com is our main domain
name. But we use many sub domain names for our research areas,
script testing and growing development areas.
Such as .. http:/ raffic.masteradvertising.com (for our traffic
exchange) http://mail.masteradvertising.com (for our members
free mail service) http:/ eam.masteradvertising.com (for our
admin team members) and so on ...
To best utilize your subdomains, it is important that they all
remain on the same theme. Our site pertains to advertising. It
would not benifit us to launch a pet store under
pets.masteradvertising.com.
Each subdomain can serve as another gateway into your main
establishment, for visitors, testing marketing stratagies, and
search engines too!
Since creating content for a website takes time, often
webmasters simply modify the existing text of the main site and
reuse it on the subdomain site. It is important that the content
is not exactly the same and that the subdomain does not simply
redirect to the main site. Otherwise, search engines may not
index them and you may even may even get tossed from the engines
database.
Subdomain websites can be submitted to the search engines just
like your main site. If your website is doing alright in the
search engines, then imagine having five more websites out there
for the spiders to find. Five more listings means that Web
surfers have five times as many ways to find your network of
websites.
More and more search engine algorithms take into consideration
the number and ranking of sites that link to you. By linking
your sub-domains to your main site and to each other, the
ranking of all of your sites is improved.
Your subdomains provide a great area for testing banner
exchanges and other advertising resource mediums, withotu
cluttering up the main site. Each sub domain will carry it's own
traffic statistics, and campains can be tracked effectiantly by
ones self with server stats or other preferred tracking methods.
(Another article)
Get creative and branch your services and products out between
your subdomains and keeping them all connected via your main
site. It will increase your keyword density and rankings per sub
domain and most consumers are more confortable working with a
specialized area then a one-stop shop.
About the author:
Dawn Wentworth http://www.MasterAdvertising.com advertising
research and development center
