In our previous Super Affiliate Strategies articles, we went
over ways to increase your web site's click through ratio. Today
we are going to take an entirely different approach, this time
we are going to be promoting affiliate programs outside of your
web site.
I realize that there are a lot of affiliates that don't have
their own web site and are looking for effective ways to promote
their affiliate programs. You don't need to have your own web
site to send targeted traffic to your affiliate program. In this
article we are going to go over a few ways to effectively and
profitably promote any affiliate program. In order to generate
large affiliate commissions you need to send targeted traffic to
your affiliate program, here are a few ways to do so:
Pay Per Click Advertising
Pay per click advertising is a great way to send targeted
traffic to your affiliate program. Before you start promoting an
associate program with pay per click advertising, you need to
make sure that it offers a high commission percentage and has a
conservation rate of 2% or higher. If your associate program
doesn't offer either one, then you shouldn't be using pay per
click advertising. If the associate program you are promoting
doesn't offer a high commission percentage nor have a high
conservation ratio, then you won't make any money with pay per
click advertising. There are plenty of associate programs out
there that offer high percentages and have excellent
conservation rates.
If you are considering promoting more than one affiliate
program, which many people do, including myself, then you should
promote products that are not in indirect competition with each
other. If you promote products that are in indirect competition
with each other such as online marketing books, you would be
using the same keywords, which would mean one ad is going to do
better than the other. When you're using the same keywords for
more than one ad, your visitor could favor one ad over the
other. Basically, your click through rate will be evaluated
between the two ads instead of one. Instead of having one strong
click through rate, you could have two weak ones. Your click
through ratio plays a major role in your ads position.
The trick to having success with pay per click advertising is
writing a killer ad and selecting appropriate keywords. When
selecting your keywords, you shouldn't pay more than $0.05 per
click. Instead of increasing the cost per click of your ad and
chance losing your shirt, you can find very cheap high traffic
keywords that product excellent results. If you're considering
using pay per click to advertising for your associate program,
then I recommend that you get Adword Analyzer. Adword Analyzer
is an amazing piece of software and it will help you locate
those overlooked and neglected high traffic keywords.
Ezine Advertising
Advertising in ezines is one of the best and easiest ways to
send targeted traffic to your affiliate program. Even though pay
per click may accurately target your market, they cannot target
it precisely link ezines can. I'm not trying to discourage you
from pay per click advertising, but with a great ad copy and
carefully selected keywords its capabilities can be too broad.
Ezines on the other hand, are precise in targeting a market and
have a list of pre-qualified subscribers. A pre-qualified
subscriber is when someone has voluntarily subscribed to receive
additional information about a particular topic, making them
qualified and easy to market to.
With so many ezines to choose from, it makes it hard to select a
quality ezine to advertise in. The best way to find quality
ezines to advertise your affiliate program in, is by using
Directory of Ezines. There are free ezine directories on the
web, but you get what you pay for. Most of the free ezine
directories are saturated with discontinued ezines or are
outdated. Moreover, with the Directory of Ezines, the ezines are
always kept up to date, providing you with the latest
information and new ezines everyday, making it a valuable
resource.
Targeted Opt-In List
Another way you can promote your affiliate program is by renting
targeted opt-in mailing list. Renting a targeted opt-in list is
a quick access to expose your affiliate program to hundreds,
even thousands of people that have opted-in to receive more
information in that field. By renting a targeted opt-in list you
will have to use a third party source. If you decide to use a
third party source it is imperative that you find out how they
are gathering the email addresses for their list. You want to
use a third party opt-in list that has been gathering their
email addresses properly. That way you know that the people have
given permission to receive more information and didn't use a
email extracting software to harvest them.
I'm going to be straight with you, renting targeted opt-in lists
can get expensive. The bigger the list is the more it's going to
cost you! It's a good idea to start small and then gradually
increase if you are successful. The reason you want to start
small is because you want to see how successful your campaign is
going to be. You don't want to go with a large list, if the
campaign isn't going to do well, that's a good way to lose
money. You will need to conduct some tests before you start your
campaign. Here are a few third party list providers you can use,
Postmaster Direct, List Universe, and E-Target.
About the author:
Rich Hamilton, Jr is the CEO/President of
http://www.ElitesMarketing.com and the Author of Inside Internet
Marketing. His book will show you how to ignite your sales by
unlocking the absolute truth to internet marketing and how you
can aggressively promote your web site without paying a cent for
advertising. http://www.Advertising-Free.com
