FEATURED ARTICLE: TIPS AND TECHNIQUES"WEB SITE ONLINE MARKETING
- HOW TO DO IT SUCCESSFULLY!
Attracting visitors to your website is the ultimate goal of
every site owner out there - millions of web sites all fighting
for the same visitors. Many web sites fail to attract visitors,
not because of the site's content, but because the site owners
have failed to promote the site!
We often refer to the Internet as being similar to a vast
library with millions upon millions of books (web sites) - now
imagine trying to find one book that was not indexed (search
engines) or promoted (search engines and links) at all, that's
exactly what many website owners do.
So how do web site owners market their Web site? Why do some web
sites appear higher up in lists of search engine results lists?
Follow my "Ten Golden Rules" and you'll learn the basics of how
Webmasters,Web site Owners,Affiliates,Publishers,Associates,and
Net-work-marketers, promote their websites.
An understanding of how they do it may make it easier for you to
understand the workings of search engines and the like.
Step One -
Owners,Affiliates,Net-work-marketers,Publishers, must always
remember that a little patience now can pay off a hundred fold
later on. They will have to live with mistakes for a long time,
with some databases they enter information into seeming to
rarely get updated. Practising a little patience always pays off.
Step Two -
Owners,Affiliates,Net-work-marketers,Publishers should go out
and explore the Internet, they should learn about their
competitors, how to use search engines, plan their web site link
strategies (perhaps giving reciprocal links, etc.) and more than
anything else they practice grovelling, begging and generally
being nice ... by helping others they ultimately help themselves.
Step Three -
When Webmasters,Web site
think they have an understanding of the Internet the next thing
is to review their own web site.
Does it have meta-tags? are all the keywords correct? have they
put up any mirror pages? does the site have a title? and so on.
Only when they are completely satisfied with their website do
Step Four -
It's now time for them to gather the basic information required
together into a promotional survival kit (PSK). No two kits are
ever truly the same as no two web sites are ever the same. This
is what I recommend as a basic survival kit: -- One 400 x 40
static banner (not animated) as used by many banner exchange
programs.- One small logo to represent their web site. It should
be designed with care and a little time spent on it. It should
be legible and meaningful.- One large logo of any reasonable
size, designed with care.-
THE USE OF KEYWORDS
A list of all web site pages with their URLs and page titles
which they wish to have indexed by the major search engines.- A
description of their website which should be concise and
attractive to potential visitors; at least two descriptions
prepared,one with no more than say twenty-five words and one
with around fiftywords.-
A list of keywords pertaining to their site, arranged in order
of importance (important ones first). When keywords are selected
they should include intentional spelling mistakes - most people
are terrible at spelling.- Their full contact details (name,
company name, email address,telephone, etc.).-
The category under which they wish their site to be listed
indirectories like Yahoo!- A description of the target audience
for the website.- Lastly, but most importantly, they should find
a means of keeping track of their website promotion efforts. I
use a note pad and pencil,others use a text editor, whatever you
feel comfortable with.
Step Five -
This is the last chance to check that everything on their site
is just right and make those last minute changes. After this
they often take a break and get to know their family ... it'll
be a while before they see them again.
Step Six -
With the site details to hand they will visit all the major
search engines and add their URL to the database, remember know
that each search engine is different. In one to six weeks or so
their sites details will start to show up in search results.
Step Seven -
Many Webmasters,Web site
that most visitors to their site will not actually come from
search engines, they come from links with other sites. Finding
sites that are prepared to link with them is not as hard as you
might think. They often already know who their major competitors
are, and can find out and write down the URLs.
They can then visit a search engine like:
A common introductory email often goes along the lines of:
"Hi, We have just visited your wonderful site and we liked it so
much we thought we'd ask if you could review our website to see
if it warrants a link from a site as good as yours.We
particularly liked ... [a little praise goes a long way here]
Our site covers ... [here they briefly explain their site with
the twenty-five word description]Thank you, all help in
promoting our site is appreciated. Sincerely Name"Tag line
[the page with link banners]"As you can see the email grovels a
bit and praises the other Webmaster - nothing they like better
than this. The email gives good concise information which
doesn't take too long to read, and it gives a link to the page
on the web site which contains suitable banners.
Step Eight -
Good signature files are essential as you can see in the example
email above. The signature file goes at the end of all emails
they send - not only looking professional but also helping to
Step Nine -
visit a few newsgroups, forums,reading the messages for a while
before posting any questions/answers so that they do not get
accused of blatant advertising. All postings and answers are
always to relevant news groups and are followed with the
signature file. In this way everyone that reads the posting is a
Step Ten -
Start again. Search engines and sites change, and Webmasters,Web
Publishers, need to constantly promote their web sites to ensure
their continued success. But a Web site's promotion is never
finished ...and it must of course be supported by offline
advertising as well for credibility.If you watch out for some of
these tricks then next time you will know when a Webmaster,Web
Associates are surreptitiously trying to get you to visit their
http://www.bukaboo.com/index.shtml USE VIRAL MARKETING TO
PROMOTE YOUR BUSINESS. Inaddition to search engines
marketing,email marketing,offline and online marketing, another
very good but essential way marketing your web sites is the
Viral marketing systems,I recommend viral marketing to
webmasters,website owners,publishers,online marketers in
general. The technique is to look for a winner,join it,it may
take a little bit of time for it to start working,but the truth
is that if you carry out the instructions of the viral marketing
well,just make sure you promote and promote your viral
maketing,when people join just like you they will help you to
bring other people who will help you to drive millions of
quality traffic to your web site: Below are 3 typical examples
of viral marketing you can use to promote your web site: 1.
http://snurl.com/2nmz 2. http://www.opportunity.com/r/rotimi 3.
Do you know somebody who can benefit from this article? if yes,
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About the author:
About the Author: Emmanuel (is a Web Site Advertising and