Ten Steps To Prepare Yourself for Online Marketing Judy Cullins
c. 2003 All Rights Reserved
Still marketing through press releases, networking groups, and
talks to groups? If these ways have brought you few clients or
product sales, you may now be ready for your virtual marketing
machine, the Internet!
To get ready follow the following ten tips.
1. Buy an up-to-date computer with a 56k modem and Internet
2. Open an email account. Bypass the freebies, because you need
an email account from which you can send an attachment. You want
to look professional. Don't use confusing letters and numbers.
Use your name plus business key word such as
3. Educate yourself about email, the Internet, and your own
computer program. Take a community college or adult school
computer and Internet program at low cost or free. You'll notice
many others like yourself there, eager to learn. More advanced
students will help you each step of the way.
4. Hire a one-on-one low-cost computer/internet coach, who can
give you individual lessons if you don't want to attend
seminars. They can help you proceed successfully with your
eBusiness. Call your local high schools, computer schools or
colleges for computer-savvy student who will be happy to receive
$8 an hour..
Connect with teachers, career centers, or student centers to
start the ball rolling. Tell them you want an assistant. Make an
ad that lists the capabilities you need.Be sure to follow up
because schools are less business oriented and may not call you
5. Hire a virtual assistant because you are not only a coach,
speaker orauthor, you are a business! These assistants can send
out emails, create appropriate folders of important contacts and
lists, send out appropriate email and keep everything up-to-date
Make them part of your virtual marketing machine at a very low
cost. Use them as much as you want to expand your success. You
will look like a successful professional by adding new part-
time staff. Start with 6-9 hours a week, and watch your clients
and product sales grow!
6. Offer more than just one product to your potential buyers.
Part of the plan is to allow automatic, ongoing sells for your
lifetime, either on your Web site or other seller sites. If you
plan to write a book, write a short one first. Then, expand as
you can. Publishing a short book is savvy business because you
start making money right away to fund your other projects.
Divide and conquer. Think of chapter excerpts, articles, tips,
or how-to lists you can email free to prospective buyers.
Incorporate a plan and action steps to sell other products that
relate to your book. These could submitting informational pieces
to ePublishers so that your word gets out to thousands, even
tens of thousands of people daily on the net. This untapped
audience awaits your service and product. For more information
on this, contact your book and Internet promotion coach..
7. Include your four-to-six line signature at the end of every
email you send with a benefit or special book you want to sell.
Include your name, email address, Web site address and phone
number. Separate your note's end and signature with graphics
such as ==== or #####.
8. Market your book or products through writing short articles
to submit to opt-in ezines. Use a search engine to find Web site
ezines in your category or genre or send directly to the ezines.
Your article must be compelling, concise and useful, so take
care and edit it until it shines.Most editors and publishers
want articles from 500-1000 words.
These people want and need your free information for their
ezines web sites. They publish with your Signature Box at the
9. Submit your articles to top Web sites to multiply sales. If
you write business or how to books, use the search engines to
find them. Top site ezines get from 25,000 to 500, 000 readers
daily. These sites need your content, and they will pay you
handsomely by including your key words that help your search
engine position. Your coach is #2 now on Google and 35 others.
They also include your url in a hyperlink straight to your Web
site or whereever you sell your products or service.
10. Create your own inexpensive book Web site. While it's
possible to sell books on other publishers' or book sellers'
sites, you need to look forward and eventually develop your own
site. Authors without a site are like business people without
email. You don't need a fancy Web site. Make your home page
sizzle with dazzling ad copy and headings, and you'll sell
books. One author put up a sales letter on his home page, "Stop
Your Divorce." So compelling, it sold over 250,000 copies of his
Be willing to do what it takes to get Online savvy because this
wonderful markeing machine is there for you.
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml Send an email to
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2 free eReports Judy@bookcoaching.com Ph:619/466/0622