Yes, that's right I said "art." Learning to network online is an
art form in itself. If you learn the ropes and do it correctly,
you'll get the word out on your Net business and "win friends
and influence people" all at the same time.
Don't get me wrong -- it's not easy, and it will involve
donating some of your time and energy to help others. You'll be
contributing your knowledge and experience, which in the long
run will make you "shine" and come out looking like an expert in
There are three main tools you'll need to incorporate into your
daily life in order to become an "online networking warrior."
Here they are:
E-Mail: E-mail is an important part of your life as an online
entrepreneur. You should be answering all of your email within
24 to 48 hours to show you're actually reading it and taking
care of business. Nothing will turn people off faster then your
not responding to their emails in a timely fashion. Stay on top
of it. No matter what the requests are take the time to answer
each and everyone even if it's just to say "thank you."
Next, you should be subscribed to as many ezines as possible
that cater to your field of expertise. By doing so you'll be
keeping "your ear to the ground," and will always be aware of
any new trends or competitors in your field. I subscribe to
hundreds.Do they take time to read? Yes. Is it time well spent?
Absolutely. Many times I hear about new products/services before
anyone else in my field, which gives me a competitive edge. Find
ezines that are right for you and start subscribing to them
today. You'll find many at:
Another way of utilizing email is to reach out and touch
someone. No, I'm not talking about sending Spam here. Maybe
you've just read a great article online, why not drop the author
a note telling him or her how much you enjoyed it. It's always
nice to receive a friendly email with a sincere compliment. Who
knows,that one email could turn that person into an alliance
down the road who may be willing to do you a favor. He may even
visit your website through your email signature and eventually
become a client. Never miss an opportunity to "make friends"
online and increase your networking circle.
Another tactic I often use comes into play when I see an article
or a mention of a website where I know the site owner. I'll send
him the link so he can take a look with a short note stating
"Hey, did you know you're mentioned here?" You'd be surprised at
the number of people who didn't know their article was being run
or that their website was being discussed and they really will
appreciate the "heads up" from you. Again, never miss an
opportunity to do something nice and get your name out there.
Discussion Lists: Another important area in your networking
efforts. You should know where the best two-way discussions are
taking place and subscribe to a few. With discussion lists
you'll be rubbing elbows with the "Internet Elite." Not only can
you learn a lot by actually contributing to these lists your
comments will be posted live to thousands of eyeballs. Make sure
you use a good signature line when posting.
This tactic will drive the curious to your site and again, maybe
a potential customer later on. Be ready to give sincere help and
show you know your stuff. By doing so, you'll be establishing
yourself as an expert in your field. You may even obtain some
level of "Internet Notoriety" for yourself and you'll meet and
make friends with many other experts along the way.
Make sure you spend time reading the posts and visiting any
websites that may further your own Internet business. I honestly
believe what you put out comes back to you threefold. So, if you
help someone, eventually it will come back to you. When you help
someone else you're also helping yourself. Again, join lists
related to your field. Some of my favorites can be found at
Adventive's site. http://www.adventive.com/join.html
Message Boards: If you've been working the Web for any length of
time you know what a message board (aka forum) is, and where the
best ones can be found. Again, make it a habit to post to a few
every day with a good sig line. You'd be amazed at the number of
powerful people you can meet through a board. Make sure you
share information, resources, and answer others' questions when
Before long you'll be known as a helpful reliable resource who
knows what they're talking about. If you do a search you'll find
thousands of boards on which to post. It's up to you to decide
which ones are worth your time.
Some of my personal favorites are:
You'll find a nice list here
As you can see networking online means getting involved and
getting your name out there every chance you get. Don't be
afraid to participate. By utilizing these three networking tools
it won't be long before others turn to you for advice and
guidance, and who knows, you too may wind up becoming one of the
About the author:
Merle http://www.EzineAdAuction.com "Where some of the BEST
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