Suppose you were offered 263 links coming into your website from
263 other websites all in one fell swoop. Everybody knows that
the more inbound links you have, the higher you will rise in the
search engine rankings.
Suppose further that these were real links from real websites
that actually sold real products and services – no cheap FFAs
throwing come-ons on a street corner on the bad side of town.
Suppose further that this offer included the reciprocal linking
code for all 263 sites that just had to be cut and pasted into
your website. Piece of cake.
Does it get any sexier than this? Are you drooling yet? Does the
sweet perfume of "ka-ching!" float around your head? Is this
love at first site?
Well, no, it's actually a fatal attraction, one you had best
resist. One that could infect your website with deadly
I resisted this very offer not long ago, and you should resist
anything similar. Here's why:
4.The link pages on these sites are essentially link farms. The
more links on a page, the less value they have in a search
engine's eyes, especially when you start approaching or even
passing 100 links. And don't expect any direct traffic from this
kind of link, either.
5.There is a technical term for identical pages within a site or
on multiple sites. It is called "duplicate content", and it is
strictly verboten by the search engines. Here is what Google
says about them: "Don't create multiple pages, subdomains, or
domains with substantially duplicate content."
6.Do some quick math. You have 289 outgoing links, 263 of them
are labeled "bad neighborhood websites" by the search engines
.. so bad that they might even have been banned. What do you
think will happen to your rankings?
Sadly, many webmasters fall for such tantalizing come-ons
without thinking carefully about what the repercussions might be.
There is a lot of truly bad advice floating around the Internet
on how to trick the search engines or find a short-cut to high
rankings. This is one example of how following poor advice and
hopping into bed with the wrong partner could kill your
Here is a good rule of thumb. Two's company. Three's a crowd.
Four or more will get you arrested. OK, so I just made that up,
and it's not very elegant. But it will keep you from falling for
that inevitable offer with the come-hither eyes and the deadly
About the author: