I just finished reading another sales copy ending with the
And it's the sixth I see today saying "If you order by midnight,
blah blah blah...."
I'm sure you've seen it. And I'm sure you're getting (if not
very) a little bored.
The deadline trick has proven itself to be overwhelmingly
successful. It's a deadly-effective "countdown trigger" that
pushes reluctant people to ACT at the scene.
BUT right now the Internet is getting OVERCROWDED with sales
letters that try to lure you in with the deadlines.
And now what happens is when prospects get to witness this
technique too often, they learn to catch up. They learn NOT to
So be "extra careful". It's been OVERUSED!! Imagine how your
prospects will feel when they come across your website and see
that your sales copy is not different from others. Imagine
yourself in their shoes!
What's WORSE is not keeping the deadlines...
A lot of marketers specifically use the deadlines to explode
their sales faster. And their sales letters are forever like
that....with the NEVER-ending deadlines. So prospects can't help
but lose faith in the deadlines.
You could easily risk losing your credibility from your
prospects, if they check up on your site again and still find
the same "midnight deadline" technique.
This is critical. If you use the deadline, make sure you keep
it. When you say the promotion is ending as soon as the clock
"strikes at twelve", prove that you really MEAN it!
Once your prospects see that the discount really ends like you
said it would, they'll regret not having bought from you earlier.
Now that they know you always keep your words, they'll keep in
mind not to let the next opportunity slip away. Next time they
won't wait for another second to buy from you!
What I have for you here is a groundbreaking idea for your
Instead of saying,
"If you don't delay and order now, you'll get 50% off. The
original price is $100, but order now and you pay only $50.
Order before midnight and you'll get this special price.
Remember if you order after midnight, expect to pay $100!"
"Take an unfair advantage of our online marketing test. For 7
days only, our company decides to slash 50% off the original
price in order to see whether pricing affects sales. In our
doing so, you are the one who gains! During our marketing test,
don't pay us $100. Keep $50 to yourself now!"
See the difference? Feel the impact?
If you decide to use the deadline marketing, don't forget to
make it right and make the most out of it.
Apart from writing a HARD-TO-SAY-NO deadline, here is the
"one-of-a-kind" tool to accelerate your prospects' buying
It's FREE! And it works like miracle. Believe it or not? People
tend to feel the rush to act when they see the clock ticking!
P.S. Be different. You can still offer the deadlines, but make
sure you take a different approach!
About the author:
The author, Jaruda Boonsuwan, is offering one-of-its-kind,
deadly-effective copywriting e-course -- at NO charge. Beat your
competitors now at http://www.groundbreakcopywriting.com