How much does the Number One tool for promoting your Internet
business cost? Nothing. It's free. (Sort of.)
As many successful and self-proclaimed experts can attest, the
Number One way to promote your site is by writing and placing
articles for ezines, newsletters and other sites. The cost is
your time and expertise. The payoff is enormous and substantive.
And no other marketing tool - including advertising and search
engine listings -- comes close for creating name recognition,
establishing you as an expert and building your credibility.
Write an article for the right ezine and you can get your name
and your URL seen by as many as a million readers or more. Write
for ten smaller ezines and achieve the same result.
The majority of now more than 100,000 ezines and newsletters
published on the Internet are looking for high level content.
Master the technique of writing articles and there is a huge
market ready for your material.
Instant Credibility Most online publications carry guest
articles. And at the end of the articles are a few lines about
the author, giving his or her site's URL, generally with a live
You give a publisher permission to publish your article in
exchange for the inclusion of a short bio which essentially
endorses you as an expert.
Tips and how-to articles are particularly popular. The key to
being successfully published in ezines is to make your content
really useful, and not to write an advertisement for you and
your services. If your article convinces readers you know your
stuff, they'll seek you out.
What It Takes Editors of high-circulation ezines receive many
submissions each week and select only the best ones. Some
guidelines for making your articles publishable are: * Write
with a sincere desire to teach, inform and share your expertise.
* Use a headline that's descriptive and intriguing, but not
cute. * Use good grammar and correct spelling. Don't rely on
spell check! * Writing is about re-writing. Write your article,
let it sit for a day or two, edit and re-write. Read your
article aloud. You'll be surprised at the improvements you can
make when you read the article a second and third time. * Keep
your bio to 5 or 6 lines or less and don't make it sound like an
ad or it will be edited. * Unless there is a "click here to
submit articles" button, send a short email to the publisher
describing your article and asking whether he/she would like to
see it. Address the editor by name, never send a "Dear Editor"
email. * Make your article 500 to 750 words. * Most publishers
want your article sent in text format. Some want the article in
the body of an email because they won't open an unsolicited
attachment. Ask what they prefer! * Most importantly, read
several issues of the ezine before you contact the editor so you
know what kind of content he/she runs. * Check out "Wired Style:
Principles of English Usage in the Digital Age" for tips on
writing colloquially in the online environment
Where To Publish There are two basic ways to get your articles
published: General distribution and individual submissions.
General distribution can be achieved through article
announcement lists and through sites that provide free content
to ezine publishers.
Article announcement lists include: *
Web sites that provide free content to ezine publishers include:
* www.ideamarketers.com * http://ezinearticles.com/ *
Being recognized as an expert takes time. Make a commitment to
writing one or two new articles every month. And don't worry
about giving away your free advice. Walt Disney explained this
very well. After a meeting, a young employee once asked Disney
"Aren't you worried about giving away all that free information
Mr. Disney?" And Disney replied "Nah! Those were last year's
ideas." If you're good at what you do, you'll always have plenty
About the author:
Internet strategist and journalist B.L. Ochman is president of
www.whatsnextonline.com which evaluates, develops and executes
Internet and traditional marketing and business strategies.
Subscribe to her bi-weekly marketing tactics newsletter, What's
Next Online at http://whatsnextonline.com/subscribe.html