Failure, just like success, is measured differently by each and
every one of us. What one man treats as success another may view
as failure. For the purposes of this article a website that
fails is one that fails to attract and convert enough targeted
visitors into paying customers. Yeah - positive feedback from
your website visitors is great but let's face it - we're all in
this ultimately to make more money.
Websites do fail. Lots of them fail. You will see many of them
every day. Some of them fail to inspire or enthuse. Some fail to
get found at all. Some fail to get completed. Some fail to
understand the needs of the people visiting them. But there is
an underlying common reason for all these failings..
"A Website? Yeah - We Got One Of Those Three Years Ago" I
guarantee you will have heard something similar to this
statement before. Some people take the viewpoint that a website
is something that gets done, the box gets ticked and that's it
taken care of. They get a website because everyone else has one
and it seems like the right thing to do. They don't have a
better reason than that. The information they put on the website
is copied directly out of their latest brochure complete with
company history, MD's mug shot and crappy photo of the offices.
And that's it. The site goes live and they tick the box..
"The Internet Sucks - We Don't Get Any Business From It" That's
what these people say three years after their brochure website
went live. It's been unchanged in all that time, it uses Frames,
has a counter on it, has some 'funky' scrolling text across the
top and an early 90s colour scheme. Why on earth haven't they
got any business from it?! And this my friends, is the number
one reason most websites fail - the business owners treat the
decision to get a website like it's the least important thing
they will ever do. A necessary evil that has to be completed to
keep up with current trends. Businesses like this will never get
any business from their website and they don't deserve to!
Your Competitor Is Driving A Truck Towards You - Stand Still And
You're Dead It's that simple. Keep moving. Developing a website
that brings you business is not a task it is a lifelong
dedication to ongoing learning, application of new knowledge and
continuous improvement. Keep moving, keep learning, keep
improving your website, keep it up to date, overhaul it every
two years, implement the latest technologies and industry
practices.
Just remember what Darwin said;
"It is not the strongest or the bravest that survive. It is
those that are most adaptable to change."
Stand still and you will get hit by the truck. Keep moving and
you have a chance to remain in the race for success. Don't let
laziness or fear of change lead to your failure..
Michael Cheney Sales & Marketing Director, magnet4web.com (c)
About the author:
Michael Cheney is a successful entrepreneur and owner of
magnet4web.com - one of the UK's leading website marketing
companies. You can read more of his articles and download your
FREE website marketing guide "How To Turn Your Website Into A
Customer Magnet" at www.magnet4web.com
