The Two Biggest Web Site Mistakes and How to Correct Them Judy
Cullins c. 2003 All Rights Reserved
Mistake One: No reason to buy.
Think about what your visitors want when they visit your Web
site.. They want free information. They want solutions to their
problems. Does your bio or mission statement talk to these needs
and desires? Does your home page have headlines that urge your
readers to click to your sales message? Do the headlines offer a
real, but outrageous benefits? Or, do you have a nice "Welcome"
sign, large colorful graphics, a long paragraph on you, your
services and experience?
Dump the long bio on your home page. Let go of large graphics.
They take too long to load. Develop benefit driven headlines for
each product or service right on your Web site homepage.
Headlines sell more than the copy beneath them. Keep all
paragraphs and sentences short. Potential clients and customers
don't care much about you. Your Web visitors want their needs
satisfied, they want solutions to their challenges, and they
want them now—in an easy way.
Mistake Two: You make it difficult or confusing for your Web
visitor to buy. Look at your Web Home page today. Do you make
links out of your benefit-driven headlines to compel your
visitors to go to your sales message? Does that copywriting
sales letter pull your reader to your "order page?"
Once there, do you make it easy to buy? You need to offer more
than one way to buy that may include a toll-free number (women
prefer this), a merchant account to process credit card orders,
and an order sheet your potential buyer can fax, mail or call in
It's important to check your links often. If you don't and you
have glitches, your visitor will leave to try another easier to
navigate Web site.
When you resolve these two biggest Web mistakes, you are on your
way to keeping your visitors returning to eventually buy your
products or service.
About the author:
Judy Cullins: 20-year author, speaker, book coach Helps
entreprenurs manifest their book and web dreams eBk: "Ten
Non-techie Ways to Market Online"
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