1. Drive Traffic to Your Site. A website without it is dead,
even a thoroughly beautiful, effective, mouth-watering site. You
must use tools used by the pros if you are going to drive
targeted traffic to your site. One of the best, most
underutilized tools on the net for ANYONE with any sized budget
can use is: reciprocal linking.
2. You must create a presence on the web by linking your site
with others. Because that's what the most successful sites on
the web all have in common: They link with sites they would like
to share visitors with and they drive traffic to their sites for
free with a good, themed link directory. Not a directory of
random links, but a directory of links most suited for your
visitors and relative to the products, services and information
you have on your site.
That's what you expect to be listed in on other webmasters'
sites, so that's what you have to provide to them in return. You
owe your visitors that and you owe your link partners that.
3. Link Popularity Google, for example, uses "link popularity"
as an indicator of how "important" your site is. That is, if x
number of people are linking to you, I mean they actually took
the time out to "recommend" visiting you, then your site must be
of "x" value to Google searchers.
Webmaster Traffic Tools went from zero visitors and no search
engine ranking to a Number 1 listing on Google in less than two
months solely because of my linking system. The search engines
found me through another site, not by spidering me directly.
You see, when I link, I look for high-traffic sites that are
already listed in the search engines with high ranking. Google
spiders those sites frequently and 99% of the time they are
going to run into your link somewhere else before they get
around to visiting your site for the first time directly.
When they see your link they come over and spider your site 1)
to guage whether the link FROM the other site is relevant to
that site, giving them higher link popularity and, 2) to make
their job easier they spider your site because they are already
4. Direct Website Traffic If you have done your job properly and
sought out links with sites that have the EXACT kind of visitors
you would LOVE to have at your site, you are going to get great
amounts of traffic from the links you work so hard to secure
with those sites. One good link can give you more traffic than
all the search engines combined any day of the week!
5. Branding It takes consumers sometimes up to 7-10 "views" of a
product or service before they decide to buy. Many online
marketing experts point to autoresponders as a top way to get
into the minds of potential customers repeatedly until they see
you are a serious business and take that last look at what you
have to offer.
Well, say you have 100-300+ links on sites that your best, most
targeted potential customers visit regularly. They visit a site
and there you are. They click a link to another related site
and, bang, there you are AGAIN being recommended by yet another
site they are interested in and appreciate!
Your name starts to become branded in their minds and they start
thinking, "Man, Jack is everywhere and he must be serious
business - EVERYONE points to his site!"
You are going to start converting people by pre-qualifying them
to be receptive to whatever you offer BEFORE they even get to
your site with this system!
6. Pre-Qualified Hyper-Targeted Traffic If you have a basic,
keyword-laden, up-front description you use to put your link
description on other peoples' sites, you are generating
pre-qualified traffic to your site.
It's the same thing as when you are listed in the search engines
properly. If you set up your site to be spidered properly and
the result is a link that instantly defines exactly what your
site is about in the description, the people who click that link
come to you with EXPECTATIONS!
If you have done your job "on-site" and you fulfill those
expectations, you are basically licensing yourself to print
With the walls of your customers down, all objections remaining
to be dealt with on-site, after they click your link should be
dealt with in your sales copy, or in your autoresponder sequence
when you get them signed up on your list.
Then its all over. You have the last piece of the puzzle in
turning browsers to buyers.
An article is no place to define a complete linking campaign. I
wrote a 112 page ebook on the subject, so suffice it to say,
there is a lot to this and there's always more you can do to
cast your net on the internet sea of opportunity through linking.
I hope you have an idea now of the power and importance of
linking and why you should spend a decent percentage of your
marketing time on building and running a serious linking
campaign for your site.
About the author:
Jack Humphrey, one of the "luckiest" guys on the internet, is an
Online Marketing Consultant and originator of several successful
online ventures. You can find more articles by Jack at
http://webmastertraffictools.com . See also
http://power-linking-profits.com and http://equipmint.com