Want to knock the socks of your visitors and increase your
response rate by 400%?
Science tells us there's no sweeter sound to our ears than that
of our own name.
And you already know that personalizing your marketing email is
critical to getting results.
But most online marketers do that.
We want to stand out from the rest!
So let's take personalization a step FURTHER...
What if you could address users by their first name even after
they click on the link in your email?
I'm talking about personalizing your web site for every
individual visitor!
Sounds like a lot of work doesn't it?
Well, it's not.
Let me show you how you can do this in 10 minutes and stun your
visitors into action.
SIDE NOTE: I actually saw someone SELLING this technique for
$49! So I went off and developed my own way of doing it. And
here it is for you to use straight away.
Ready for a DEMO?
Let's try a normal web page:
http://www.makingclicks.com/demo/demo_name.html
Now let's supercharge that same page with the MAGIC ingredient:
PERSONALIZATION!
Click here to see what this new page looks like:
http://www.makingclicks.com/demo/demo_name.html?David
Now try putting your own name at the end of the link:
http://www.makingclicks.com/demo/demo_name.html?yourname.
It's neat, eh?!
Now if you were visiting my site, which one would you prefer to
see? :)
Can you understand why I get triple (and sometimes quadruple)
the response using the personalized version of the web page?
HOW TO DO IT:
This web page personalization is accomplished using only four
lines of code. Simply copy and paste these into your web page
where you'd like the name (or anything else for that matter) to
appear:
<SCRIPT LANGUAGE="JavaScript"><!-- var name = "Hi" +
location.search.replace("?"," ") + ","; document.write(name) //
--></SCRIPT>
You also need to personalize the URL in your email copy:
http://www.yourwebsite.com/webpage.html?<first name>
You're simply adding a "?" followed by the personalization field
(in this case <first name>) to the end of your URLs.
Can you see why I was so surprised that someone was selling this
simple little script for $49!
Mind you, it's probably worth it given the impact it has on your
visitors.
You can also use this technique to impress potential partners.
Imagine how special they will feel when they find out you've
created a web page just for them!
This is what Harvey Segal from SuperTips.com had to say about a
proposal I recently sent him:
"I do receive lots of offers, JVs, proposals, etc. This was one
of the best presented because of the personalization, first of
the Url, then at the page itself with my name."
These are two possible applications of this technique. Can you
think of any others?
I'd love to have you email me your own twist on this powerful
idea!
To get more free Online Marketing tools visit Hani's web site:
http://www.makingclicks.com/
--------------------------------------- Hani Banna
hanibanna@makingclicks.com Award winning online marketing
toolkit http://www.makingclicks.com/
About the author:
Hani Banna hanibanna@makingclicks.com Award winning online
marketing toolkit http://www.makingclicks.com/
