When is work not really work? When it's fun! Using online
forums, also called message boards, can be a fun way to promote
your business in a low key way.
Benefits: You cultivate relationships with others You learn
about all kinds of topics Your marketing message is presented
without screaming advertisement By answering questions related
to your topic, you are positioned as an expert in your field
How to Use a Forum for Promotion: First, find a forum that is of
interest to you and frequented by people in your target market.
A great place to start is to go to ezboard.com and search for
forums by keywords that reflect your target market.
Next, I suggest you "lurk" or just watch the activity for a few
days to get a feel for the tone of the forum. When you feel
confident this is an appropriate place to represent your
business, introduce yourself. Often message boards have a 'New
Members' type place to post your first message.
After you have been welcomed, scan through the topics and post
answers to questions others may have about your area of
expertise. Repeat daily or weekly.
Tips: Of utmost importance is to have a signature line that is
added to the end of each message you post. This is like your
calling card, and is what makes this method so subtle. You may
be posting a famous recipe, but everyone who checks it out will
see your business name. Most forums have an account setting or
options area where you can set up an automatic signature or you
can cut and paste your signature each time, but this is much
more cumbersome.
Don't spam boards by visiting once and posting an advert
everywhere. It will give you a bad reputation - not what you
need to increase sales.
Check the regulations of the board to be sure signature lines
are allowed. Some forums strictly prohibit marketing of any type.
Revisit your posting frequently to address any replies. Also,
add new postings of interest every few days to keep your
business in the message board's eye.
Message boards and forums can be a very valuable marketing tool.
While you're at it, be sure to check out the fun topics, too!
About the author:
Megan Corwin is a personal coach who enjoys helping work at home
professionals grow their businesses while maintaining an
organized household. Download Megan’s free ebook "How to Market
Your Small Business Online for FREE":
http://marketonlinefree.wahwoman.com
