In my last article entitled "Maximizing The True Value Of Your
Traffic" (found at http:/ inyurl.com/2cf84 ), you discovered the
importance of generating positive responses from all your
The crux of this strategy resides in the concept known as
website conversion, and how it can make you tons more profits
with much lesser work.
In essence, you can squeeze more value from the same traffic,
simply by converting a higher percentage of visitors into paying
.and the best way to do this is by increasing your conversion
Now there're really only two major factors affecting website
conversion, they are (1) Website Mechanics, and (2) Power Copy.
Let's look at each briefly:
(1) Website Mechanics
This refers to the 'mechanical' aspects of your website.
For example, how fast it loads.
Internet surfers are an impatient lot, and studies have found
that if your site have not loaded within 8 seconds, you've lost
Another area of concern is how well you present your site to the
visitor, does the design relate to the product?
Consistency is an indisputable law of persuasion and you should
harness it's full potential on your site.
(2) Power Copy
Entire encyclopedias have been written about copywriting and
there's only one reason why - it's that important.
Web copywriting is not just an art. It's a science, a
paint-by-numbers formula that you can apply for massive profits
Copywriting, contrary to what many think, is more than words
alone. It encompasses many factors that result in one simple
objective- getting your visitors to take action!
It's your entire offer and presentation COMBINED with the power
of words, which makes the sale.
While increasing conversion rate can turn any money-losing site
into a money- spitting one without more work or traffic...the
real question is:
Are you doing it - or are you continuing to make the same
mistakes over and over again?
About the author:
Ewen Chia has revealed the *40* most common pitfalls draining
money out of your website every second. Discover how you can
stop them and explode your profits practically overnight!Click