When it comes to website marketing and promotions, you need to
start here...
Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front of
it's targeted audience. Sounds easy huh? It just takes time,
perseverance, and the will to succeed! A budget will help too!
The hardest part is sorting through all the crap that's
available to (supposedly) help you. Yes, I said crap.
There is a mountain of businesses out there making incredible
claims about FREE traffic generation, FREE hits, Mega sales,
$20,000 in 3 hours,- or worse, for a small fee of $29.95 we
can... blah, blah, blah.
Save your money! I have spent enough for all of us.
Following through with our suggestions offers you the most
lucrative, ethical, and professional ways to achieve substantial
results and still sleep at night. No, you don't have to go for
your wallet, I will tell you about these programs in this
article (for no charge). A good education will assist you the
most.
If you already have a site, we recommend a Website Analysis.
Before You Build
1. Have a plan - Not just a good idea. Take your idea and
formulate a complete plan around your goals. Highlight any USP's
you may have.
2. Build Meta-tags into every category page! This is crucial to
targeted traffic success with the Directories and Search
Engines. You need to be found, not by your company name (only)
but by "keywords" that the general public would use to find your
type of business or service. DO NOT just pick any words, this is
critical!
3. Use those keyword phrases throughout your site or particular
page. Reinforce what topic you are addressing within that page
(content).
4. Publish an article or newsletter that shows you are an
authority on the topics you cover (or try to sell). Just a
spiffy sales letter is not enough. This is also critical in
acquiring the email addresses of prospective customers.
5. Create some banner ads with impact for future partnership
advertising. You will use these on your site as well as banner
partners you can swap impressions with.
6. Begin considering what types of businesses or partners would
or could compliment your offerings. Start a list.
7. Important: Create a budget for marketing your website. Yes,
there are many things that you can implement for free, however,
successful websites HAVE spent money wisely to get them to where
they are. Don't be fooled, you WILL spend money on marketing
your website - it could be potentially more than what your
website costs you to build. The verse goes like this... "Build
it and they won't come". You may have already learned this, and
that is why you're here. There is much, much more, and we would
be happy to help you, but this is a good start.
Good luck with your promotions!
Copyright © 1996-2003 SS and Hyperformance Media
http://www.hyperformancemedia.com ss@hyperformancemedia.com
About the author:
Scott is the Founder and Sr. Project Manager for Hyperformance
Media.com, a Technology Marketing Company serving online
businesses since 1996. His 23+ years of experience in the
computer industry will help you succeed. Their website offers
free education & resources that will assist any business in
successfully & ethically marketing their company online.
http://www.hyperformancemedia.com ss@hyperformancemedia.com
