You may have heard that more than 90% of the people that try to
create some cash flow online never make anything and they give
up. I don't know if that's true, but I think it probably is. I
also believe that one of the most important factors in success
is *not* giving up. So why do some people give up?
I'll give you two reasons why people give up. First, there's the
obvious reason that's right on the surface in plain view. It's
*HARD*. Don't believe anyone that tells you there's an easy way
to make bucks online. There's not. It's hard. And the hardest
part is making the first few dollars.
This means you may have to work very hard for a long time
without getting much in return. Most people don't want to do
that. They work hard for a little while, they get nothing for
it, and they give up in frustration. So why do some people keep
This brings me to the second reason that people give up. This
one is deep down under the surface. People don't really give up
because it's hard.
People give up because they don't have a good enough reason to
If you're going to succeed, you need to have a *good* reason for
working so hard for so little for so long.
When I first started online, I worked for four months before I
made any profit at all (some people go much longer). But I kept
going for so long without getting anything because I had a good
reason. In fact, I had several good reasons.
Many people, if you ask them why they're interested in internet
marketing, say that they want to make money. But that's not good
enough. Money is only useful if you do something useful with it.
You need to know *why* you want it.
Everyone has a different reason, but generally I think there are
two good reasons to keep going.
First, you want to improve your quality of life. This may or may
not be good enough to keep you going. If your quality of life
right now is miserable, then you'll probably be highly motivated
to succeed to improve upon that. Because you're unsatisfied with
your quality of life every single day.
Or perhaps you're afraid that you're going to lose your job or
that you won't have enough to live on when you retire in a few
years. Fear can be very motivating. But only if it's a real fear
right now, and not just something vague in the distant future.
On the other hand, if your quality of life right now is ok, but
you just want to make it better, then you may not be motivated
enough. If you have a decent job and make decent money, but you
just want a nicer car and a nicer house, then that might not
keep your fire burning long enough. Because things wouldn't be
bad if you quit.
But there's a better reason that will keep you working hard
until you succeed. Strive to do something meaningful with your
life. Something that's meaningful to *you*. Something that will
fill you up and make you glad to be alive everyday. That's much
more powerful than a nice car.
Perhaps you want to send your kids to the best schools. Or you
want to be able to take care of your parents if their health
fails. Maybe you want to build shelters for homeless families.
Or maybe you just want to have the time to write a novel. Or you
want to spend more time with your kids before they're all grown
These things will do more than just improve the quality of your
life. Much more than a nice house.
So if you don't already know what you're going to do with your
earnings online, then you should give it some thought.
Why are you doing it? If you have a good answer, then you'll
almost certainly succeed.
P.S. This philosophy is really about succeeding at *anything*.
About the author:
Dave Brown is a self-taught marketer and software developer. He
also publishes the uncommon and uniquely original newsletter on
making the most of your life - A Fresh Perspective. You can
learn more at http://www.dave-brown.com