You will have been said a hundred times that you need to track
everything that is related to your marketing campaigns or you
will fail. Yes, this is really important because otherwise, you
won't know anything about the marketing success of each
But What If You Decide For The Wrong Tracking Method ?
In order to be able to decide what tracking methods you can
choose from, here's a short reminder :
1.) Using a tracking service like ROIbot, AdMinder or Hyper-
With this method, the original links are disguised with a link
If you click on such a link, you are automatically forwarded to
the web site you have specified. You can see the number of
clicks in your members' area of the tracking service.
2.) Setting up mirror pages/multiple autoreponders
Setting up multiple autoresponders for tracking e-mail responses
e.g. firstname.lastname@example.org email@example.com
You can easily see, how many times each autoresponder has been
hit and you can determine how successful each of your ad
Mirror pages are duplicates of your main pages. If you create
different directories for your promotions, you will be able to
see the results in your logfiles.
and in this directory you just have a copy of your index.html
file. Or you can set up a redirect which leads immediately to
your index.html without having to copy it into this new
3.) The ? - method
This is a method that can be used for e-mails as well as for web
sites. If you write an e-mail link, you can set the subject
after the question mark. It would look like this :
The e-mail would would go to firstname.lastname@example.org and the subject line
would automatically contain the subject "report1" without having
it to enter manually. You will certainly have seen this many
If you use this method with a web site, you can create a link
and you will be able to track the hits by checking your logfiles
(this is something that you should do at least once a week if
you want to know how successful your web site really is) . The
text following the question mark does not affect the page that
Now Which Tracking Method Should You Choose ?
First of all, to be able to decide about this question, you need
to know one important thing about search engines : They don't
index dynamic pages. This means that pages which are created by
using perl (cgi), php or asp are not indexed properly.
Most of the times there is database that delivers the results of
some search requests. You can recognize dynamic pages by the
question mark and by a repeating of the search terms in the URL
or often the links contain several dozens of numbers and
Examples would be :
The point is, of course there are many great tracking programs
and web sites out there but using them in your article resource
box doesn't give you a direct link back to your web site. Search
engine spiders will not follow them through a cgi-script back to
your site and will not even index pages that look like dynamic
To make the last statement clear : Links to your main site but
with a question mark won't improve your link popularity, either.
So, one of my favourite methods for tracking results has become
obsolete : http://www.website.com/?campaignname won't help me.
But this is something I just recently discovered......
You Are Missing A Great Chance Of Increased Exposure
This means, you are missing a great chance to get more exposure
at the seach engines as you cannot increase your link popularity
. Many ezine publishers have an archive of their past issues at
their web site and this would mean even further exposure at
their web site directly AND indirectly by increased link
As a result, if you consider writing articles as a promotion me-
thod for your Internet business, use your real domain name in
your resource box and you will benefit from much better search
engine rankings in the long run....
About the author:
Article by Detlev Reimer. Feel free to use the article with
these bylines included. Detlev has just finished creating his
first product, a database program for Internet marketers which
will help you to save and organize e.g. your advertising,
customer and contact data. For further details, please visit :
http://www.promobuddy.com/ . Sign up for his newsletter at