If you're looking for a powerful way to get free publicity and
build your credibility at the same time, then writing articles
may be your answer.
If you've been on the Internet for a while, you've probably
subscribed to a few ezines. Many ezine publishers will include
an article written by a guest author. At the end of the article
is a few lines of text about the author referred to as bylines
or resource box. These lines of text are basically just an
advertisement for the writer. They usually contain a couple of
lines about the author and a web address.
The writer gives the publisher permission to publish their
article, free of charge, in exchange for the publisher including
the author's bylines.
By writing articles and allowing them to be freely published,
your articles will have the potential to be viewed by millions
of Internet users. They may be published by several ezines with
subscriber bases of a few hundred to several thousand. In
addition, they may be displayed in ezine archives or on high
traffic websites.
Most ezine publishers prefer short articles between 500 and 750
words. Short "tip" articles of just a couple of paragraphs are
also very popular. Articles should be formatted to 65 characters
per line or less, including spaces, and written in short
paragraph sections.
When you begin writing your article, avoid using your standard
word processing programs, as they do not allow for proper
formatting. Instead, use a text editor such as NotePad. It
should already be installed on your desktop.
When you begin typing your article, use a hard carriage return
(hit enter) when your text reaches 65 characters, including
spaces, and leave a space between your paragraphs. This will
enable publishers to easily copy and paste your article into
their publication. By taking the time to properly format your
article, you will increase your chance of being published
significantly.
Most publishers receive many article submissions each week and
only select a few to be published. Here are some basic
guidelines to assist you in getting published:
(1) Make sure you follow the publishers' submission guidelines.
Articles submitted to publishers that don't follow the
submission guidelines will most likely be deleted.
(2) Make sure your article is properly formatted. Publishers
won't take the time to format your article. They'll simply
delete it and move on to the next article submission.
(3) Keep your bylines down to 6 lines or less. Publishers will
not publish articles that contain excessively long bylines.
(4) Select a descriptive title to intrigue your readers. Use a
powerful headline that demands attention and try to keep it all
on one line.
(5) Use proper grammar and spelling. Publishers will not take
the time to edit your article. Make sure you read your article
several times and use spellcheck.
(6) Avoid articles that are nothing more than a sales letter.
Publishers want quality content and will simply delete an
article that is written like a sales letter.
(7) Avoid referring readers to an affiliate URL. Articles
containing affiliate links may make your article appear to be
biased and untrustworthy.
(8) Write your articles with a sincere desire to teach and
inform. Talk to your readers and share your expertise.
Once you've written your article, you'll need to develop a list
of publishers that may be interested in publishing it. The best
way to accomplish this is to display your articles on your
website. Place a subscription box on each of your article pages
to enable your visitors to subscribe. This list should be used
to announce your new articles.
In addition, you can visit some ezine sites to locate publishers
who may be interested in your articles. A good place to start is
eZINESearch. http://www.ezinesearch.com
Search through the database for publications that may be
interested in the type of article you've written.
Another great way to promote your articles is to submit them to
article announcement groups. These groups enable writers to
submit their articles to an entire group of publishers,
completely free.
Article Announcement Lists:
Article Announce Subscribe:
mailto:article_announce-subscribe@yahoogroups.com
AABusiness Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
AAInternet Subscribe: mailto:aainet-subscribe@yahoogroups.com
PublishInYours Subscribe:
mailto:PublishInYours-subscribe@egroups.com
Articles Archive Subscribe:
mailto:articles_archives-subscribe@egroups.com
Free Content Subscribe:
mailto:Free-Content-subscribe@egroups.com
Make sure you review the submission guidelines prior to posting
your article to an announcement group.
Here are some additional promotional resources to help you get
published:
http://www.web-source.net/articlesub.htm
http://www.web-source.net/syndicator_submit.htm
http://www.authorconnection.com/ http://www.ideamarketers.com/
http://www.ezinearticles.com/ http://www.marketing-seek.com/
http://www.netterweb.com/articles/
Writing and distributing free articles on the Internet will be
one of the best promotional decisions you'll ever make. Not only
will it provide you with free publicity, but if your articles
are good, you'll become a trusted professional in your area of
expertise.
About the author:
Shelley Lowery is the author of Ebook Starter - A complete ebook
design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing &
Ecommerce. All new subscribers receive a free copy of the highly
acclaimed ebook, "Killer Internet Marketing Strategies."
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