People often come to me in a state of crisis and say their
website isn't working. Usually they're in a cold sweat:
"Mike, give me some practical things I can do to get more sales
from my website!"
You want practical advice? Stop treating your website like an
object in your business and start treating it like an employee.
Most businesses treat their website like a physical item in
their business - such as a filing cabinet for example. Just take
Mr. Smith from ABC Ltd.:
"Everyone else has got a filing cabinet so I thought we'd better
get one. I'm not very interested in cabinets myself but people
seem to think they get you more customers. It looks quite neat
though - I made sure my face is on the front of it."
Very good. How much business do you get from it?
"Business? Oh I don't know - I haven't even looked at it for a
year or so. It's been a waste of money. We paid a company to
build it and it doesn't work."
Right, I see. Have you updated it regularly and promoted it
extensively?
"What? No - it went live and that was it, nothing's happened. I
thought the phone would be ringing off the hook. Come and have a
look at it anyway, it's over here in the corner - gathering
dust."
So here they are:
5 Ways To Treat Your Website Like An Employee And Make More
Money As A Result
Treat your website like one of your employees and it will start
to behave like one.
1. Look after your employees - give them the attention they
deserve, pay them well and don't neglect their needs
2. Make sure your employees look the part - first impressions
count: scuffed shoes and scruffy clothes won't bring in the
business
3. Give them mobility - buy them a company car so they can get
out into the world and sell for you, they won't sell much stuck
in one place and not being found
4. Keep them informed - give them the latest information on the
focus of your company, new services, new sales scripts, latest
changes to the way you do business etc.
5. Introduce them to everyone - don't let your employee feel
like they're on the sidelines of your business, separate to
everyone else - they need to be a fully integrated part of your
business, not an after-thought bolted on at the last minute
Mike Cheney www.magnet4web.com
About the author:
You can get free access to lots more of my articles plus a Free
Bonus Special Report "How To Turn Your Website Into A Customer
Magnet" worth a value of £47 ($85) here:
http://www.magnet4web.com/website_services/?page=freeguide
