Pay Per Click tips will help you target specific audiences,
reaching over 85% of all Internet users in a cost effective and
immediate way.
Over the last 3 years we have seen a growth in the Pay-Per-Click
(PPC) Search Engine model. This was initially fashioned by
Overture, but has quickly been followed by a whole host of Pay
Per Clicks.
The concept is extremely simple. You bid on words that surfers
who would be interested in your website's content would use to
search on. For example, if your website was about
gardening...you may bid on the words "garden care" or "lawn
care" etc. When someone searches on the words "garden care", the
search results are returned in the order of the bids placed; so
a website with a 60 cents bid would rank higher than one for 55
cents and so on.
Obviously, you will want to make sensible bids that your
business can sustain. The best way to know what is affordable is
to look at your website stats of visitors against your sales. If
your profit last month was $1,000 and you had 400 unique
visitors your profit per visitor (PPV) would be $2.50. If you
had 20000 unique visitors your PPV would drop to $0.50. This is
a rule of thumb as not all visitors are equal - some visitors
are more qualified than others and visitors from PPC Search
Engines are often the most qualified around. these Pay Per Click
tips will help you.
PPC Search Engines are the best valuable advertising currently
available. If you write a good website and expert title and
descriptions with your listings, qualifying your visitors is a
relatively direct task. How can you make the most of PPC search
engines...great question and here are 10 excellent tips!
Bidding on low cost relevant words Brainstorm of all those great
little words that are relevant. These are a great source of
qualified traffic. With research and creativity you can come up
with hundreds of low cost search phrases targeting your
potential customers for just a few cents each. When it comes to
Pay Per Click tips, this is arguably, one of the most important
to note.
Be Specific Forget bidding on broad-brush words like
"e-commerce", "gifts" and "shoes" etc. Apart from being
expensive they are unfocused...that means you will be paying for
visitors who stay for a very short time before clicking away. If
your website sells shoes be specific. Are they for men or women
or even children? Do you specialize in leather shoes, maybe
Italian Leather. Are you location specific, such as London or
New York? Then tailor your bids accordingly.
Stick to Your Budget Do the calculations and stick to them. What
percentage of your visitors buy? What is the cost of product?
and so on. Don't be tempted to start a bidding war against a
Pepsi or Wal-mart! Set a bid cap based on your calculation of
your visitors' value. You are only interested in showing a
profit.
Pay Per Click search engine optimisation is a full time task, as
bids change without notice. You can literally, sit in front of
your screen and manage your bids on an hourly basis. Naturally,
this is far from practical and of course time is money. Be
disciplined and set yourself a time budget as well as a
financial one. Will you monitor your bids once a day or week?
Three times a day or even more frequently?
Bid at Smaller PPC Search Engines Okay, Overture is the daddy,
but prices reflect that. A visitor who searches at Overture is
just as qualified as someone searching on the same words at any
PPC Search Engine. Often the newer and smaller PPC Search
Engines have less bid competition and represent good value.
Qualify Your Title & Description After results have been
returned. Make sure your titles and descriptions are focused to
the type of visitor you want. This can actually increase your
click throughs by 44%. Write your title and description so that
they relate to the keywords that you are bidding for. Often
using the keywords in both the title and description will
increase your click through rates. People will only click if
they are genuinely interested - so you'll save money that would
have been wasted from clicks of people who were just browsing
your link. When it comes to Pay Per Click tips, this is
arguably, one of the most important to note.
---------------------------------- Resource Box
Richard Baker is Director of Blue Fruit Ltd - a specialist Pay
Per Click placement consultancy.
"...overdelivering solutions at affordable prices"
http://www.bluefruit.com ----------------------------------
About the author:
Richard is an expert in pay per click (ppc) management and
optimization techniques. He overdelivers affordable solutions
for clients.
