1) Title Tag - The title tag is the most powerful on-site SEO
technique you have, so use it creatively! What you place in the
title tag should only be one thing, the exact keyword you used
for the web page that you are trying to optimize. Every single
web page should have it's own title tag.
2) ALT Tags - ALT tags were meant to be for text browsers
because the images didn't show in text browsers and the ATL tags
would tell the visitor what it's about. You should put your main
keyword(s) in the ALT tags, but don't over do it because you
could get dropped in the results or even worse banned for life!
3) Link Popularity - Link popularity is the most powerful SEO
tool out of all them. Most search engines don't even consider
web sites if there is not at least one or two links pointing to
the web site. Having another site(s) link to your web site is
important when it comes to getting your site a good ranking.
Your keywords should be in the links you get and keep the
keywords short. When you receive requests for a link exchange,
check the site out before linking with them, check for spam
(Repeat keywords, hidden text, etc.).
4) Keyword Density - This is also vital and should be used with
research. You should use the keyword(s) once in the title tag,
once in the heading tag, once in bold text, and get the density
between 5% to 20% (Don't over do it!). Also use your keyword(s)
both low and high on the web page, keyword(s) should be in the
first sentence and in the last one.
5) Page Size - Your web page's speed is important to your
visitors and the search engines. Why? Because the robots will be
able to spider your web page faster and easier. Try your best to
keep your web page over 5k and under 15k in size.
6) Rich Theme - Search engines are looking at themes more and
more. Build content (Articles, FAQ, tips, etc.) much as possible
and keep the web pages around 200 to 500 words. Create content
that's related to your market and link them out to other related
content on your site. Try to get 200 web pages or more.
7) Web Site Design - This is also important, if you want to get
indexed! Text content should out weigh the HTML content. The
pages should validate and be usable in all of today's leading
edge browsers. Stay away from flash and Java Script, search
engines dislike them both a lot.
8) Insite Cross Linking - This will help you get all of your web
pages indexed by the search engines. Your web pages should be no
more than three clicks away from the home page. Link to topic
related quality content across your site. This will also help
build you a better theme through out your web site. On every
page you should link back to your home page and your main
service(s).
About the author:
Matt Colyer is the owner of the Marhen.com Network which
includes www.linkexchangeit.com and is a part-time SEO. He also
is a php, CGI and ASP developer. You can read more articles like
this at www.marhen.com/articles/
