Attack Smaller Searches To Get The Big Ones! By: Martin Lemieux
Searching online can not only be fun, but you sometimes need to
be downright inventive.
For those of you who have been searching online for years now,
you've probably adapted ways & techniques to find what you are
looking for quickly.
Unfortunately when it comes to promoting your site, nothing out
there is classified as a quick fix. If people say it's a quick
fix, it probably has a major risk attached to it.
Your ultimate goal when promoting your site should be to acquire
some of those "Big" search terms online! For example, "Marketing
Tips" or "Marketing" in general. The only way to ever come close
to the Big Dogs is to start small. Increase the search term and
decrease your competition.
Here's an example of this, let's use "Marketing". Wow, what a
powerful search term, but someone has to get it, right?
As of today, June 1st, 2004, if you search for "Marketing" you
will get 72,700,000 results found within Google. That's a tough
one.
Going further, let's add "Marketing Tips", you get: 7,560,000
results found.
Going a little further now, let's add "Web Marketing Tips",
you'll get around: 5,760,000 results found.
Let's go beyond that for our final search, let's add "Web Site
Marketing Tips", you'll get: 4,940,000 results found.
Now take a good look at all those search terms, what do you see
right in the middle??? You got it, that oh so powerful term
called "Marketing"!
Are you starting to see the value of targeting larger search
terms? (Larger meaning more words attached to it).
Eventually as time goes on, once you've done your due-dilligence
and worked hard at targeting these larger search terms, search
engines will start rewarding your site with much smaller and
more difficult terms to acquire.
Another way to accomplish this is to target your local market
1st. Instead of targeting "Web Site Marketing Tips" as a whole,
you can target "Marketing In Hamilton, Ontario".
By targeting the area you live in, you not only target your
local market 1st, but you also setup your web site for success
in the future market, which ultimately, is the rest of the world!
Let's just say I was to remove "Ontario" from that search term
"Marketing In Hamilton, Ontario", how many cities are named
"Hamilton" ??? Many more than you think!
So in conclusion: Don't be afraid to work for your key phrases
and set your web site up for success by targeting larger key
phrases to increase your chances of better search engine
placements. In the end, you'll receive what you've been after
all along, more exposure for your enterprise!
I hope you enjoyed the article!
Read more of Martin's articles online here:
http://www.smartads.info/newsletter
About the author:
About the author:
Martin Lemieux President
Smartads - Affordable Web Solutions http://www.smartads.info &
http://www.smartads.ca
Eye Catching Print Design http://3dimentionaldesign.com
Powerful Internet Marketing Tools http://www.thewebclinic.com
