Creative Methods for "One Way" Links
Everyone knows the importance of getting other sites to link to
you and the most common way is for a reciprical link. That is
the kind of link that Click Sentrys reciprical tools address.
These are great links and should always be sought after.
However, there has been much discussion about Google giving less
weight to a link that is recip. One of the ways to combat this
is "triangle" linking but this can be very time consuming and
hard to explain to new website owners. That brings us to another
method:
One Way Linking
When most people think about one way linking their mind
immediately turns to directories. These are a great source (and
are seemingly endless) of one way links but there are even more
creative ways to get them. I am going to break it into two very
easy categories - Press Releases and Article Submissions
Press Releases - New websites seem to believe that people who
need their service or product will just find them because of
that need. Anyone who has started a site just to sit back and
let the orders or visitors roll in has been quickly reminded
that despite being the "web", people still need to know you are
there. There are plenty of great sites that allow you to
"announce" your arrival. Even if you are an established site you
are still able to write a press release to announce any new
products or tools you may have. Somehow in the move from
newspapers to internet many have lost the fine art of writing an
engaging (and self serving of course) press release. I will
write another article sometime about that lost art with step by
step instructions. In the meantime, just read some of the other
Press Releases and adapt your own. These press releases are
spidered by google so it is a great way to not only get a link
but to also drive traffic to your site.
Here are some sites to start with:
http://www.prleap.com : Your free press release goes to google
news(news.google.com) and searchengines like yahoo, msn
altavaista and you can view the history and statistics. For this
release, your article must be professional.
http://www.prweb.com: One of the best press release websites i
come across. You can issue free press release which goes to
related websites and article posting websites. For a fee of 60+
only, your article goest to various news sites like yahoo news,
business.com(iam not sure of this) and related big news websites.
Article Submissions - The second great way to gain links is to
submit articles. Do you have a web design site? Write an article
about Google starting to index flash sites. All of the good
submission sites allow you to put an about the Author section
with links to your site in it. This gives you an instant link
from the site you submitted it to but MORE IMPORTANTLY, these
sites allow other website owners to boost their content by
including YOUR article in their websites. The only thing they
ask is for the article and your link to not be modified. Write a
good article and you may see 100's of one way links within
weeks. Write 10 great articles and.... well you get the idea.
Here are some sites to start with:
http://www.goarticles.com http://www.articlecity.com
Good Luck!!
About the author:
Jason Rickard is the webmaster of
http://www.yourfavouriteshop.com and owner of
http://www.graftonwebdesign.com .*Article may be reprinted
provided it is not altered and links are live.*
