Get listed in Yahoo directory is very important in web site
promotion because traffic of Yahoo directory is ranked as No.1.
If your site is listed in Yahoo, you are likely to get decent
traffic from it. Many webmasters found that it is extremely
difficult to get listed in Yahoo. Granted! It is not impossible
but really quite difficult. You need to spend effort on Yahoo
submission, let me share the following tips with you:
Pricing
If your site is a business site, prepare to pay Yahoo US$199
(Business Express Service). It is officially announced that
there is no free lunch for business sites anymore. The price
guarantees that your web site will be reviewed within 7 days. As
Yahoo needs to maintain a high quality directory, it cannot
promise that your site will be included after a review. For
non-business site, you can still submit to Yahoo for zero cost.
However, Yahoo does not guarantee to review your site.
For adult site, you need to pay US$600 before Yahooˇ¦s editors
will visit your site.
In general, submit to Yahoo requires money. To avoid wasting
your money, you need to well prepare your site before submission.
Preparation
In your web site,
1. Your official business name should be clearly visible. Yahoo
is likely to take it as your site title.
2. There are no broken links and no under construction areas
exist.
3. Your site must be available 24 hours a day and seven days a
week. If your web host is unreliable, it means you must switch
your web hosting company.
4. If you are selling products, you must ensure that you can
accept credit card payment on-line in a secure channel. More
favorably, you accept multiple payment methods.
5. Ensure that your business address is available at your web
site. Preferably, it should be found somewhere at your homepage.
At least, you should add a page called about us or contact us
and provide your business address in this page.
6. Ensure that your web site functions properly in different
browsers, at least, the latest version of Internet Explorer and
Netscape Navigator.
7. Your site should be loaded fast. Of course, the meaning of
ˇ§fastˇ¨is subjective. If your site can be completely loaded
within 6 ˇV 8 seconds, it should be no problem.
8. Ensure your site does not have obvious grammatical and
spelling mistakes. It undermines the credibility of your web
site, and thus, the chance of being accepted in Yahoo.
9. Your site must have sufficient original content. Your site at
least consists of 5-6 pages.
10. The navigation system is easy to follow and clear.
Yahoo Submission
1. You need to suggest 1-2 categories, title, and description to
Yahoo.
2. You need to spend time in selecting the most suitable
category. If you cannot select the correct category, I'm sure
that you cannot get listed. A guideline I can give you is that
you should find out your competitors and see which category(ies)
they are being placed. Then, follow it. If your site is a
business site, you must place it under one of the sub-categories
of ˇ§Business and Economy ˇ§.
3. Use your official business name as site title. Title should
not compose of more than 5 words.
4. The description should be written within 25 keywords. It is
much better to write it within 10-18 words, stuffed with
relevant keywords. If it is written too long, Yahoo's editor may
completely change your description. Even though you can get
listed then, you cannot get any significant traffic because the
description has no relevant keywords. 5. Do not submit too
frequently to Yahoo or else your site will be regarded as
spamming. You may never get listed then. You can re-submit your
site only if you get no response from Yahoo 6 weeks after your
first submission. If you submit your site 2 times without
response, send a follow-up email to url-support@yahoo-inc.com.
You may get some response, but there is no guarantee.
6. If you have paid US$199, and your site has been rejected. You
have a chance to appeal within 30 days. Don't appeal too early.
Check your site thoroughly before you make an appeal because you
have only one chance.
7. If your site is accepted, you will receive a notification
from Yahoo. Bingo!
To be honest, we donˇ¦t want to pay the US$199 submission fee.
However, unique visitors number of Yahoo is No.1 in the world,
it is deserved to spend effort and money for getting listed. So,
consider the fee is an advertising expense.
About the author:
King Lui Abc Internet Marketing TV Helps Internet business
owners promote their web sites effectively! Visit the site at
http://www.abc-internetmarketing.com/
