Google Page Rank Is Dead - Part II By: Martin Lemieux
In part I - Google Page Rank Is Dead - Or Ist It?
http://web-marketing.smartads.info/2004/august-11.html
I discussed how Google's Page Ranking System has become
obsolete, but at the same time, many business savvy
entrepreneurs still give it credit and could possibly discredit
or credit your website accordingly to it's rank.
"Let's really go in depth to take our 1st steps towards leaving
Google's page ranking behind!"
If you're like 1000's of people online, you've been following
page ranking so close for so long, it can be really though for
you to break the habit. "No habit can be completely broken, it
must be replaced with another".
1st Step: Remove Page Rank From Your Google ToolBar
Google probably won't like me for this one but I recommend
clicking on "Options" within your google toolbar, take off "Page
Rank".
Congratulations, you've done it. Marketing your website has
taken a new turn, a bright road is ahead!!
We can now go back and search online. Before we do, try NOT to
think about how a website's importance was measured by Google's
page rank, instead take a good look at each site that you visit.
Pay special attention to the content, layout, usability, and
friendliness. Do you like it? Why do you like it? Right down
things, images, layouts, anything that you like from websites
that you pass by.
Create a "Favorites Folder" within your browser, call it
"Opportunities". Within this "opportunities" folder, add
websites that interest you, or that would interest your visitors.
Combine all these favorite things that you like to form new
ventures for your business. Keep GOING BACK to these web
resources that you liked and take a look to see if there are any
good opportunities for both companies to prosper together.
Web Marketing is never done alone, successful marketing online
needs you to create your own "web" to catch visitors with. What
better way to do so then by connecting with websites that you
like.
Why should we do this?
In order to stay away from Google's Page Ranking all together,
we need to replace it with our own "web measurement system" to
determine whether or not our company should recommend, swap ads,
or do business with the other.
In the end, we won't be selecting websites just because they
rank well, we will finally be selecting only websites that we
all personally like.
Personal resources create a better world for your visitors. Just
remember, many of your visitors have no idea about the world of
Google Page Ranking and how you may of been addicted to it.
Building A Personal Ranking System:
In order to personally rank websites, there are a few
measurements you can take... Ask yourself these questions when
browsing...
* What is their alexa ranking? or Rank from Ranking.com? Does
the site seem to be getting matching traffic with yours?
Does the site you are looking at have incoming links from Google
in the same industry as yours? Pay close attention to who links
to the websites your research.
* Most Important: Do you get a good feeling when you visit their
site?
If you don't, 8 times out of 10, other visitors won't either. I
never recommend a website that doesn't feel right. 1st
impressions mean a lot more than people think. At times, the
internet is a sub-conscious activity and many things that we see
make us react to it without even knowing it. You want people to
like you and trust you enough to do with business with you.
* Last but not least: Will you be happy knowing that the
websites you recommend have a personal touch and your visitors
will be better off because of it?
Once we all get in a good groove online and start adding
complete personal resources on our websites, the internet will
be a better place for all our visitors.
Try and let the larger resource directories within your field to
list everything possible, the best course of action for your
business is to create something with your own personal touch.
I hope you've enjoyed this II part series!
About the author:
About the author:
Martin Lemieux Smartads - President
Affordable Web Design & Web Site Marketing
http://www.smartads.info & http://www.smartads.ca
Martin's Weekly Marketing Tips:
http://www.smartads.info/newsletter Daily Web Marketing Tips:
http://web-marketing.smartads.info Entrepreneur Help Site:
http://mindpower.smartads.info
