By Jakob Jelling
www.sitetube.com
When setting up your website for SEO (Search Engine
Optimization) on Google there are several factors you need to
look at in order to obtain a high rank on their search engine.
Of course your content and meta tags must be inline with
positive density percentages and reciprocal links. Google then
takes your website and performs a mathematic equation and places
a numeric value on your website depending on one of the most
important features, reciprocal or back links.
A back link and reciprocal link are identical. They both say the
same thing to the Google engine, that your site should be ranked
higher in the order because other people find value in what your
website has to offer, thus they provide a link to your site. In
turn, you keep a closed loop by reciprocating the favor to the
other website by extending the same courtesy of a back link.
Thus creating a solid network connection. Google likes to see
interconnectivity and will reward your website well for planning
it this way.
There are drawbacks to the equation. As things change a website
that you are affiliated with may drop a hyperlink or a page may
get accidentally deleted. When the Google robot goes through
your website and finds a dead link it notes that you aren’t
keeping good care of your website and punishes your web rank by
reducing its point value. If you wish to know what your sites
current point value is download The Google Toolbar and search
for your website www.yourwebsitename.com in the box and perform
a Google web search. Upon reading the full URL, Google will go
directly to your site first thus pulling up your home page.
There on the toolbar will be a page rank for your website
between 1 and 10. 1 being a less visited and noted website and
10 a site that screams traffic 24/7.
Some of the individuals you share reciprocal links with may in
fact scan all their links for continuity, should they receive a
bounce back for a broken link on your website you can be assured
you will receive an email from them. Keeping your website in
balance with other sites you share links with will keep the
Google engine happy. If you go off and add a company that is not
Google friendly, meaning they have no back links you may also
lose points.
About the author:
Jakob Jelling is the founder of http://www.sitetube.com. Visit
his website for the latest on planning, building, promoting and
maintaining websites.
